Toyota Create Fastest ‘Painted’ Website To View In Real-time
While many campaigns attempt to combine different mediums together to create something unique, it’s can be quite rare to see them come together so well. Toyota in Japan have combined three things that nobody would have even though of combining: paintings, the online world and live streaming, to create what they called the fastest painted website.
How it works was that they painted their website onto a wall in Toyko, and through a combination of hyperlinks and real-time streaming, have created a living website. As well as a digital ticker showing the number of lives and messages, you can access the maker’s website as well as their earlier Social Network Racer which is still ongoing.
You can also like or retweet the site by cliking the boxes at the bottom of the ‘page’ (with their respective light flashing when you do), where you can see the public walking past the wall. It’s a very creative idea and the merging of live streaming and interaction works better than expected. It’s unique and it’s physical so those from the area can see their online actions take form in the real world and vice versa.
The ‘website’ is to help promote the FT-86 II and the campaign will end on November 26th. You can view the real-time site here.