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DMI Blogs | digital marketing institute
digital marketing institute
Friday, August 27th, 2010
I recently audited a new client’s digital marketing strategy and implementation.
They were frustrated with the results of their efforts so far and wanted some advice and guidance on how to get better return for their investment. Their budget was significant but the return was negligible. Having reviewed their digital activities, I was struck by a common theme in each of the channels they were using. All of their activities had one goal, drive traffic to their site. In trying to explain to them what was wrong with their digital marketing I told them about an Aunt of mine.
I have an aunt who insists that all parties in a house should happen in the kitchen.
She emigrated from Ireland 40 years ago and when she returned last Christmas she stayed with my family for our new year celebrations. She has fond memories of growing up in Ireland and all of her memories are of being with her family in the kitchen. She insists that any gathering or event in a house should take place in the kitchen. Invariably after a few glasses of wine she carves off one of the guests in the sitting room and works them slowly towards the kitchen. Which is always empty and cold.
Much digital marketing is wasted when all it tries to do is move the party.
We try to move people from where they are online to our empty websites. We expend all of our budget, energy and efforts trying to move the party, trying to move the audience from one site to our site. instead of just join the party where ever it is happening.
The solution? Join the party.
Your target audience is active and engaged on the internet. Your challenge is to meet them there.
Meet them where? Meet them where ever they are.
Despite the fact that there are hundreds of TV channels available to us, we all tend to gravitate around 4 or 5. Similarly on line we tend to gravitate around 4 or 5 websites. Trying to move people from one of their haunts or introduce a new haunt is a very expensive and often wasteful activity. Better to find out where the party is happening and interact with your audience where they are rather than expending effort and expense in trying to move them somewhere else.
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Posted in Advertising, Online Marketing, Search Engine Optimisation, adwords campaign, digital marketing institute, facebook, social media, youtube | No Comments »
Thursday, August 26th, 2010
Digital Marketing Institute is the first institution in the Ireland to use the LinkedIn service for course applications
The Digital Marketing Institute recently launched a Postgraduate Diploma in Digital Marketing. In keeping with the online and digital theme of their business, the institute is accepting applications for the course through the ever-expanding professional network LinkedIn. This is the first time that LinkedIn has been used in this manner in Ireland and over 90% of students have availed of the new method when applying for the postgraduate diploma.
Course director Anthony Quigley said, The traditional way for higher education colleges to receive applications is through form-filling which is hugely time consuming and stressful. In a time when more employees and businesses are under pressure and from listening to feedback from our previous applicants, we have come up with a new system which will save students and employers time and hassle when applying for our courses.”
The world is currently eliminating the paper trail throughout business streams and this is just another advancement in the process. Ireland is fast gaining a reputation as Europe’s digital hub with tech giants such as Google, LinkedIn and Microsoft all basing their European Headquarters in Dublin and this arrangement reinforces Ireland as a leading player in new initiative in the digital space.
Recent applicant on the postgraduate diploma Brian Nevin is delighted with the process and wishes more institutions would adopt such a proactive approach to the application process.
My working hours are very demanding in my current job and when I was aware that I could apply for the postgraduate course through LinkedIn, it was something that really attracted me to the institution. On previous courses I applied for, I felt it was very time consuming having to photocopy, scan and send my qualifications to the college. The fact that I can email my LinkedIn details to the institute is great and will save me a lot of time.
Nevin who owns Brian Nevin Consulting, went on to say, Linkedin is a great resource I use for networking in the business world. With my CV being online at Linkedin, it makes life a lot easier to use my profile to apply for the post grad course“, said Brian,
LinkedIn is the worlds leading professional network used by over 75 million professionals worldwide.
On the application process Quigley said The information that people add to LinkedIn is exactly what we need to make decisions regarding their suitability for this Postgraduate Diploma course. We accept candidates based on the existing education and their professional experience. Why would we ask them to complete forms when they have already taken the time to put their professional life online?
To apply to the Postgraduate Diploma in Digital Marketing, applicants can simply supply their LinkedIn profile to the Digital Marketing Institute at http://www.digitalmarketingpostgrad.com/apply/
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Posted in digital marketing institute, google wonder wheel | No Comments »
Thursday, August 26th, 2010
Google recently launched their Google Certification Program (to replace Google Advertising Professionals program). To provide professionals who had previously taken the program time to transition over to the new program, Google is running both programs side by side during a six month grace period which ends in October 2010. To retain certified status and continue using the badge within your marketing collateral, Google AdWords professionals MUST meet the requirements of the new program.
What’s the difference between the two programs? With the Google Certification Program, Google is offering updated learning materials written by Google experts. The company has developed four, separate in-depth exams on AdWords management called Fundamentals, Advanced Search, Advanced Display and Advanced Reporting & Analysis. The exams are designed to prove proficiency in these areas and are being widely adopted by employees of search marketing agencies. To gain qualification, exam takers must pass both the Advertising Fundamentals exam and one advanced-level exam.
In addition to this, Google has also launched Google Partner Search, a directory to help advertisers find agencies to manage their campaigns. Currently, all Google Advertising Professionals who have opted in are part of Google Partner Search, but this will not be the case by the end of October. If you have an employee that already qualified under the old program, this is a great time for them to update their skills through the Google Certification Program. Digital Marketing Institute runs training courses that enable AdWords professional to take the Google Exams. Call us on 01 271 1888 for more details on these Google AdWords training courses.
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Posted in Advertising, Online Marketing, adgroups, adwords, adwords campaign, browser, digital marketing institute, google adwords | No Comments »
Wednesday, August 25th, 2010
Digital marketing is challenging and complex and you have to keep up!
One of the maddening things about being in marketing today is that the digital part keeps changing! Nobody understands what you do. And the pressure to keep abreast of these changes is immense. You toil away at your digital marketing, trying to make it to the top of Google, struggling with Email Marketing and Social Media, building your traffic and brand online. You are self taught. You have strived for everything you know and understand about digital marketing. Nobody handed you the “How to do Expert Digital Marketing” handbook.
And worse still. Digital marketing keeps on changing! How frustrating is that? Every time you conquer a demanding challenge, some new “breakthrough idea” comes along. Twitter, Facebook, autoresponders, new pay per click.
Over the past few years, digital marketing has become more sophisticated and more fragmented, especially over the past two years. Whatever we do, whether in business or at a personal level, we use digital. Your clients are digitally savvy. Digital Marketing is part of their life. You need to reach them, wherever they are and whatever they use.
Digital marketing, as a direct result of the explosion in buyers moving online, has gained enormous popularity in the last few years. You need to be a digital marketing ninja to find those buyers.
How important would it be to have access to the top digital marketing experts?
Digital marketing is challenging and complex and you have to keep up!
The Digital Marketing institute brings Ireland’s top digital marketers together into a room and you can tap into their knowledge and become that ninja.
The Postgraduate Diploma in Digital Marketing is the only course that brings together Ireland’s digital marketing leaders into the same room.
And you have full access to them, week after week.
http://www.digitalmarketingpostgrad.com/
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Posted in Marketing, Online Marketing, digital marketing institute, online marketing study | No Comments »
Wednesday, August 11th, 2010
The Digital Marketing Institute has announced that we are now offering a FETAC accredited Professional Diploma in Digital Marketing. This Diploma course is designed to enable you to develop a customised and focused digital marketing plan and strategy that will enable you and your organisation increase sales and become even more profitable.
This Professional Diploma in Digital Marketing is available in either of the following options:
- 12 Week Part Time, evening lectures (available on Tuesdays, Wednesday and Thursdays, designed to suit the busy professional), 6.30pm - 9.30pm. (details)
- 1 Week Full Time, Monday-Friday each day 9.30am - 5.15pm (details)
Overview
For the past 2 years, business professionals throughout Ireland and UK have been taking this Diploma, enabling them to develop and deliver comprehensive, workable digital marketing plans for their business. This course is very practical and hands-on, designed so that you can immediately put this plan into action and therefore assist your business to become more efficient and profitable.
Working closely with our partners Sureskills this Professional Diploma in Digital Marketing is now FETAC accredited.
This course, designed by and with our faculty, who are the leaders in the digital marketing industry in Ireland and UK, includes modules on all of the major aspects of digital marketing needed to kick start your businesses online marketing activities. Course modules include digital marketing strategy, SEO, Online Advertising, Mobile Advertising, Site Traffic Analysis, Social Media, Online PR and many more. Your lecturers are some the leading experts from the digital marketing in Ireland and beyond, including Krishna De, Gareth Dunlop, John Ring, Rob Pryce, Ian Dodson and Eoin Clarke and come from some of the top digital companies, including TradeDoubler, Web Kitchen, Diffiniti, RingJohn, Radical, Ion Online Marketing, Cybercom and many more.
When we designed this FETAC accredited Diploma in Digital Marketing, we worked with our faculty and the digital marketing community to identify the primary skills required to plan and implement effective digital marketing strategies and then brought together the best trainers most suited to share their skills and expertise. All of your lecturers are industry practitioners and draw on their considerable experience in course delivery.
Internet Marketing FETAC Level 5
The Internet Marketing FETAC Award will be awarded to participants who successfully complete a Digital Marketing Plan, Search Engine Assignment and Research Plan.
Next Steps
Check out the various course that we are running in your area
- 12 Week Part Time, evening based lectures (available on Tuesdays, Wednesday and Thursdays, designed to suit the busy professional), 6.30pm - 9.30pm. (details)
- 1 Week Full Time, Monday-Friday each day 9.30am - 5.15pm part-time evening Diploma run on Tuesday evenings commencing on 21 September for 13 weeks. (details)
What else?
As well as running the Professional Diploma courses, the Digital Marketing Institute run a 1 Year Postgraduate Diploma in Digital Marketing. Click on the link for more details and attend the webinar on Friday 13th August.
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Posted in Main Category, Online Marketing, Search Engine, Yahoo, digital marketing, digital marketing institute, diploma, online marketing course, online marketing study, search eng | No Comments »
Posted in Bing, digital marketing institute, twitter | No Comments »
Monday, July 19th, 2010
Since announcing our new postgraduate diploma in digital marketing we have been contacted by several companies looking for recent graduates of our Digital Marketing Course or people who are about to start the postgrad and require internships and sponsorship. Also full time digital marketing jobs are available.
Role for Digital Marketing Graduate
Graduates of DMI course with a marketing or PR background/experience/qualification.
Contact Bernice, Bvisible Communications bernice@bvisible.ie, http://bvisible.ie/
Digital Marketing Specialist
ICEP Europe www.icepe.eu is an online company specialising in training teachers in psychology and special needs topics. We require a full time digital marketing specialist to work with us to oversee our web, email, and other digital campaigns. This person will direct our growth into international markets using traditional and digital media. Ideally they should come from a digital marketing background, be innovative, be able to work on their own initiative and write copy for the web, email and other advertisements. Contact Moya O’Brien m.obrien@icepe.eu
Digital Marketing Executive – Paid Intern opportunity
We would like to recruit an intern Digital Marketing Executive to join our company on trial basis and manage web marketing. For further information, role description and requirements please send your expression of interest to mquinn@mbl.ie
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Posted in Online Marketing, digital marketing institute | No Comments »
Friday, July 16th, 2010
We have just launched a Postgraduate Diploma in Digital Marketing which will start in September 2010. This is a 1 year (2 semester) course, delivered by industry practitioners.
This Postgraduate Diploma in Digital Marketing is a comprehensive programme in the implementation and integration of digital channels within any business. Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various digital marketing challenges within the workplace.
With the rapid migration of advertising budgets to digital channels, every professional needs a deep working knowledge of digital media. This course will help you to create and implement effective digital marketing strategies and will allow you to realise your career or business aspirations and strongly position yourself within the market place or your organisation.
Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work.
You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.
Click to attend the Open Evening on 22nd July
Click to download the Postgrad Diploma in Digital Marketing brochure
Click for Programme structure and content
Contact the Digital Marketing Postgrad team
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Posted in Main Category, digital marketing institute | No Comments »
Wednesday, March 10th, 2010
Without a well-focused list of prospects and clients, your email marketing goes unseen. This article is all about how to go about building and maintaining your contact list so you can reach the people your business covets the most: loyal customers and members.
1. Ask in person
When your customers or members come into your place of business or attend one of your events, are you asking for their email address? Letting them walk out the door without asking is equivalent to losing a valuable asset. Why not ask?
You’ll be surprised that customers will give you their address more often than not. You just have to ask for it.
There are multiple ways to do so. One way is to give your team an incentive to ask. I recommend making it a contest to see how many email address one can collect over a given shift or time period. Everyone likes to win, so make a game of collecting email addresses.
You should also advertise the availability of your newsletter throughout your establishment or event venue. Put placards on tables, a signup book by the register, and signs on the walls. At your event, ask people when they check-in or register if they would like to be added to your email list.
2. Ask online
Asking online might be a little easier for some, since it removes the human fear of rejection. And there are multiple touch points where you can solicit your customers for their email address on the Web.
- Add a Join My Mailing List box: Make the Join My Mailing List tab a key feature in your website’s template so that it appears prominently on just about every page. Through search engine queries, you never know where people will land on your site. Adding the JMML box to every page ensures that no matter how a visitor finds you, he or she will have an opportunity to join your list.
- Link to your signup page: Going beyond your website, email marketers should put links to their newsletter signup page in their emails, both those sent through an email service provider such as Constant Contact and the signature of their personal email accounts. This way, every message a customer or member gets from you will have a subtle reminder to join your email list if they haven’t done so already. Also, add a join my mailing list link to your newsletter to help capture those folks that get your email forwarded to them from a friend, associate or other trusted source.
- Promote upcoming issues of your newsletters via social media: Another way to get people to sign up for your mailing list is to provide a teaser for an upcoming mailing on your Twitter, Facebook, and LinkedIn accounts. A quick “Want to know more about Topic X? Sign up for our newsletter” with a link to your signup page will lure people in.
3. Partner up
A neighboring or complimentary businesses can be a great resource for list building. You can advertise other people’s list to your own and recommend that people sign up for them, while your partners can make the same offer to their subscriber base about signing up for your list. It’s a great way to cross-promote like-minded businesses and organizations to a wider audience. Doing so also shows that you’re a part of a greater community and not just your own business or organization’s bottom line.
4. Set expectations
Whether you’re soliciting an email address face to face or online, it’s important to set expectations for the person signing up. Give people a visual so they can see what they’re signing up to receive. An easy way to accomplish this is to show customers a recent email, either with a color printout of your newsletter displayed next to your signup book or through links to your email newsletter archive.
When asking someone to join your list in person, phrase the question like this: “Would you like to sign up for our monthly newsletter about events and other promotions?” This sets the expectation that those signing up will receive something from you on a monthly basis that contains upcoming event information.
A similar effort should be made online to set expectations appropriately. Tell people when they’re signing up what exactly they will be getting and how often. This way, subscribers are not unpleasantly surprised when your first email arrives.
I also recommend that when you send a confirmation email to new subscribers that it thanks them for joining your list. The message should reiterate what the recipient has signed up for and can be used to provide a coupon or another “thank you” for being such a loyal customer.
Contacts are a valuable asset
Your list is not going to grow magically without any prodding. Make sure you engage your customers and members whenever or wherever you Read More
Posted in Email Marketing, Online Marketing, Search Engine Optimisation, digital marketing institute | Comments Off
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