Digital Marketing Institute

So…people get that social media is important, even here in Ireland. They say, ok…let’s talk to someone and sort out how to do this. We tell them that strategy is key and that measurement and reporting will be essential throughout a social media project. We all agree that there’s great opportunityfor us both when we [...]

So, you’re huddled up on the couch and ready for your night’s television entertainment…remote control in one hand…and your mobile phone or laptop in the other. The way we consume media has changed drastically; and people are feeling more compelled to not only share their feelings about what they watch on TV with the person [...]

Reflecting on how I spent my summer months, I discovered that I became even more Irish than I already was; because of my obsession with the weather for the Ireland Deserves Sun campaign for Sandtex exterior paint. As part of the marketing team for the campaign, it was extremely insightful to learn the value of [...]

So what’s all this nonsense about Microsoft and Yahoo joining forces? Haven’t we heard this before? Well, yes. But this time Microsoft and Yahoo have come together; and we don’t just mean in a meeting that goes nowhere; but they’ve made it official, Yahoo search will now be powered by Microsoft’s Bing.
So, what does [...]

You’ve gone online, found a blog, read some articles, and you’ve even joined Facebook…yet, you’re still lost as to how this matters for your business. Well, what has worked for others in Social Media, will most likely not work for you, unless you take the time to research and develop a strategy that is suited [...]

Hope you’re looking forward to the ramblings of a social media enthusiast; because well…that’s what I am. Enthusiasm for the online environment is shared across industries and locations; but social media holds the key to what it all means for our future.
No longer referred to as “new media,” social media is here and thriving. Having [...]