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DMI Blogs | FAQ
FAQ
Monday, November 23rd, 2009
From -TechCrunch
Rupert Murdoch is pointing a gun to Google’s head, and Microsoft is helping him pull back the trigger. For the past few weeks, Murdoch and his officers at News Corp. have been very vocal about their distaste for Google and their desire to lead other media companies in a boycott of sorts.
Murdoch keeps threatening to stop letting Google index the WSJ.com and his other media sites, and wants other news sites to join him in this self-imposed silence. The folks at Microsoft’s Bing think this is a great idea. Not only that, but the FT reports that Microsoft is in fact in discussions with News Corp. and other publishers about the possibility of paying them to remove their sites from Google’s search index. This report comes on the heels of a meeting in Europe where Bing dangled the prospect of premium spots in search results to publishers and outright money for search R&D.
Read the full story ….
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Tags: Bing, google, microsoft
Posted in Bing, FAQ, Google Chrome, Main Category, Online Marketing, Technology | No Comments »
Wednesday, November 18th, 2009
The latest search market data from comScore shows that both Bing and Google have inrecased ther market share in the search sector in October. Yahoo continues its decrease! Google remained steady at the top of the search pile, with 65.4% market share, up slightly from September’s 64.9%. Microsoft’s Bing managed to post a 9.9% share, an increase from their previous share of 9.4% in September.
ComScore’s October search market analysis is in and it’s good news for two of the Big Three search engines. Google and Microsoft both posted gains for the month, while Yahoo suffered a decline.
Overall, search volume was up 30.8 percent from October 2008.
And Yahoo (YHOO)? Well, the company’s search market share slipped to 18 percent in October from 18.8 percent in September.
You can get the full picture at the comScore web site.
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Tags: Bing, google, search marketing, Yahoo
Posted in Bing, FAQ, Online Marketing, SEO, Search Engine Optimisation, Technology, online marketing study | No Comments »
Monday, September 21st, 2009
The Boot Camp course is a compressed version of the 12 Week Diploma in Online Marketing. It takes 1 Week to complete and runs Monday to Friday 09:30 – 17:15 each day.
The Boot Camp is ideally suited to someone who wants to rapidly accellerate their understanding of digital & online marketing and be able to plan and implement an online marketing plan in their business.
Further details can be found on the Online Course details page.
We have also recently introduced the Digital Cadet, which is focused on helping people through the various Google and other certifications
Tags: boot camp, digital marketing course, Online Marketing
Posted in FAQ, Online Marketing, Search Engine Optimisation | No Comments »
Wednesday, September 9th, 2009
We have had a number of students attend recent courses who have received funding through their social welfare office. There is up to €1,270 available to eligible individuals. Contact Us for further details.
Posted in Course Resources, FAQ, Main Category, Online Marketing | No Comments »
Friday, September 4th, 2009
eircom has decided to block Priate Bay. So, what does this mean?
Pirate Bay is one of the biggest ports of call for downloaders of pirate music and videos. The site does now actually store the music, etc but simply acts as a conduit for people download using various “torrent” applications.
Eircom says: “
“In making the Order, requiring Eircom to block access to The Pirate Bay website, the High Court was satisfied that the website is dedicated to facilitating the illegal downloading of copyrighted material without the permission of the copyright owners.
“Eircom recognises the legitimate rights of the owners of copyrighted material and believes that individuals who share or download copyrighted material without the authorisation or the permission of the owner of that content are acting illegally.
“Eircom would like to reassure customers that as part of the block Eircom will not monitor customers’ activities at any stage, nor will it place any monitoring equipment or software on its network in order to facilitate this block,” the company said.”
But why now?
Interestingly, the eircom network has toppled over a few times in the past few months. Perhaps this has been caused by excessive use of bandwidth – which just might be due to people using sites like Pirate Bay as a conduit to download their piratted music!
Of course, the cynical might also sugggest that this is because Eircom has it’s own online music store (similar to iTunes) and therefore want to increase legal sales!
What do you think?
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Tags: bandwidth, eircom, pirate bay
Posted in FAQ, Main Category | No Comments »
Saturday, August 29th, 2009
We have just completed the Online Marketing Diploma course (Boot Camp version) … we asked a few of the students what they thought of the week long course ….
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Tags: digital marketing diploma, online marketing course, testimonials, training course online
Posted in FAQ, Search Engine, Search Engine Optimisation, social networks | No Comments »
Thursday, August 27th, 2009
As you know, this week we are running the latest Boot Camp. This is the compressed version of our 12-Week Online Marketing Diploma. Well, such is the feedback and demand for this format of the course that we have announced that we are running the same course again during the week starting Monday October 12th 2009.
As before, the content is timely, up-to-date and is being delivered by some if Ireland’s leaders in the world of online marketing, including topics on:
- Using Facebook, Twitter & LinkedIn to attract business
- How to Optimise your web site to get to #1 in Google
- How to design and develop a comprehensive Banner campaign
- How to structure your web site to optimise sales
- How to Develop and manage super Google AdWords campaigns
- Creating and sending Great Looking Emails that get read!
- Tracking Your Visitors from first click to sale.
More details are available on the Online Courses page
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Tags: facebook, FAQ, online marketing diploma, online marketing training
Posted in FAQ, Keywords, Online Marketing, Search Engine, Search Engine Optimisation, social networks | No Comments »
Monday, August 24th, 2009
I was trying to place an advert on LinkedIn to advertise the online marketing course in Dublin. However, when I looked into advertising on LinkedIn I found that it is not possible to place and advert with them that display in Ireland only. I contacted LinkedIn directly and asked them what their plans were for advertising in Ireland and they tell me that they do not have any plans for Ireland.
So, if you want to advertise in LinkedIn to the Irish audience, you will be lumped into the UK as well.
Here’s how you advertise in LinkedIn:
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Tags: adverts, linked in, linkedin, linkedin adverts
Posted in FAQ, Keywords, Technology, social networks | No Comments »
Friday, July 31st, 2009
Today we are completing the 1st of our 1-Week long online marketing boot camp’s. The general feedback so far has been excellent, so thanks to both the lecturers and the students for taking part. We implemented some changes to the course – for example, we increased the time allocated to Social Networking. We also had a couple of new lecturers: Michelle O’Keeffe of Travel Affiliate gave the lecture on Affiliate Marketing and John Ring of RingJohn shared with us his experience of implementing and using Google Analytics in a business environment. Finally, Michael Dwyer, managing director of Pigsback.com provided the students with an insight into how to build a successful online business from the ground up.
The other day we announced that we are going to be running this course again as a 1 Week Boot Camp , starting 24th August. We also announced the availability of the online marketing course in Belfast.
We are also announcing that the next 12-Week Diploma course in online marketing starts on 22nd September. the format is as before - 12 lectures, each 3 hours long, evenings starting at 6.30pm in Dublin city.
Booking is now open for both of these online marketing courses.
Watch the introduction video below ….
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Posted in Email Marketing, FAQ, Main Category, Online Marketing, SEO, Search Engine Optimisation, adwords | 2 Comments »
Monday, June 15th, 2009
Every year, Google hosts a major conference for Developers of products around the Google product suite. This is called Google I/O. This year, the even took place over 27th-28th May in San Francisco. You can get all of this years I/O sessions from here.
One of the session that really caught my eye was the one where they introduced and demo’d a product that they call Google Wave. This is a new (yet to be resleased) collaboration and communication tool. Having watched the demo a few times, it really looks like Google are moving email to another level, altogether.
The session on the Google Wave is an hour and twenty long but is well worth wacthing to give you some idea of what the folks in Google and up to behind the scenes.
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Tags: Add new tag, digital course, email, google wave, Online Marketing
Posted in Email Marketing, FAQ, Keywords, Online Marketing, Search Engine Optimisation | No Comments »
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