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DMI Blogs | google analytics
google analytics
Friday, August 20th, 2010
Digital Marketing Institute is running a PAID FOR 2-Day Google Analytics Training Course on 22nd & 23rd September next. You can get the details by clicking on the link. This course is part of the Google global Seminars for Success program. The cost for attending this course (in Dublin) is €897.00 (which is set by Google).
However, as with all training, you can always elect not to pay and to gain your knowledge in a different way.
In the case of Google Analytics, Google has created a range of videos that they have posted online that should bring you through the full Google Analytics training program. For example, if you are trying to achieve authorized Google Analytics consultant status,you could do wose than study using this series of videos.
Click here for all the free Google Analytics Training videos
Once you take the course (whether you pay the us for the pleasure or you elect to sit through the process online), you might want to take the Google Analytics Individual Qualification (IQ) test.
Don’t forget, if you don’t have the stomach for watching videos, you can always attend out Google Analytics Seminars for Success Training course
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Posted in analytics, google analytics | No Comments »
Thursday, August 19th, 2010
Analyze this was a great movie with Robert De Niro playing one of his funniest roles. The movie was called Analyse because of Robert De Niro’s shrink that had to analyze and sort out his problems. If you watched the movie you’ll see that that didn’t really happen.
How about your website? Have you done any analysis on performance and have you made some improvements? How many of you have not looked at your website traffic and done some investigation work? Here are some tips that will help you improve the performance of your website.
1. Use a good analytics tool such as Google Analytics or Statcounter.
2. Set up your analytics tool to deliver you a daily reports showing a summary of the traffic on your website. How many people came to your website, what’s the difference over yesterday, what sites did they come from, what keywords did they use. This is all valuable and interesting information.
3. At the end of each week fill out an excel spreadsheet that monitors the vital signs of your website. What’s the traffic compared to last week, are you getting more leads or less leads? If you were running a shop would you keep an eye on how many people came in during the week? How many people left happy? What was their average spend? Consider your website is your shop, what are you going to monitor.
4. Read a couple of good books or follow a couple of good bloggers on analytics. You can follow Google’s analytics blog to find out all the latest changes or follow Avinash Kaushik for the advanced user!
5. Check out your bounce rate. A bounce rate measure lets you know what percentage of people came to a page on your site and left before going to another page. If you’ve got a high bounce rate on a page you need to check if this page needs to be updated and improved. @seamusbyrne sent out a link to-day about an article with more detials on bounce rate.
6. Check out the average time people are spending on your site. If they are not spending long on your site is your content not that good? How about improving it, making it more interesting and engaging would that help?
7. While you’re at it you should also check to see how quick your website is. Use websiteoptimization.com which is a free tool. If your site is very slow nobody is going to stay around too long!
Have you any tips to add?
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Posted in analytics, google analytics | No Comments »
Tuesday, March 9th, 2010
If Charles Dickens will allow me I’ll hijack and invert a quote of his. Companies who are successful online are successful in different ways, whereas companies who fail, all fail in the same way.
I am asked regularly to audit organisation’s Digital Marketing Strategies and have noticed similar issues across most of the organisations who’s digital marketing strategies are stuttering or have plateaued.All of these organisations tend to make the same mistakes and these mistakes are conceptual as opposed to technical.
The first and most common mistake is a conceptual one in how people approach the medium in the first place. The web differs form the other media channels in one important and very significant manner. TV, Radio and Print are publication and presentation based media channels. The Internet on the other hand is an interactive medium. People do not go to the web to read, they go to interact, whether that’s with your business or with each other.
The web is not a presentation medium, its an interactive one. Campaigns and strategies that respect the manner in which customers use the medium are more likely to succeed as they understand that people are not a rapt audience in the same way that they are in the their sitting room in front of the TV or in their car listening to the radio. The Internet allows a level of user control that is unheard of and deeply important. And the number one thing people choose to do with that control is to interact with other people.
The most successful websites in the world are the ones that facilitate user control and allow and encourage user interaction. Think of EBay for example, i can sell what ever i want, when ever i want in any way shape format and ship it anywhere in the world and the number one way I express all of that user control control is by interacting with other people, ( i sell, they buy).
Similarly for Facebook. Its not just publishing photos videos, comments opinions and and anything else i want but its that fact that all this control is being expressed through interaction with other people. Think about it the only time facebook makes the news is when they change their terms and conditions or functionality in way that hampers user control and user interaction. So the most effective websites are the ones the ones that get out of the way of the user, in a sense the websites that win are the ones that disappear. Read More
Tags: digital marketing course, online marketing training, Search Engine Optimisation
Posted in Online Marketing, Search Engine Optimisation, adverts, digital marketing institute, finding broken web site links, google adwords, google analytics, linked in, social networking training, social networks, webmasters | No Comments »
Monday, January 25th, 2010
The Digital Marketing Institute is Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Training Administrator.
ROLE: Training Administrator
ROLE DESCRIPTION
- Co-ordinate all administrative activities for course attendees
- Telephone and email contact with attendees to complete application, booking and payment process
- Prepare course materials and folders for students
- Manage in-class Course Registration
- Maintain and update course website and Membership database
- Prepare and compile course marketing materials
- Issue invoices and follow up on payments
- Liaise with lecturers on class schedules and database
- Book travel and accommodation for lecturers
- Organise and manage training venues
SKILLS REQUIRED
- Well presented and professional with a flexible approach to work
- Excellent written and verbal communication skills
- Strong attention to detail
- Ability to work on own initiative and unsupervised
- Administrative Experience essential – minimum 2 years
- Excellent PC skills, particularly Microsoft Powerpoint, Excel, and Word
- Knowledge of basic HTML very desirable
- Knowledge of Graphics package very desirable (Photoshop, PaintShopPro etc)
- Good organisational skills and ability to meet deadlines
THE IDEAL INDIVIDUAL WILL
- Be an experienced administrator with a minimum of 2 years experience – ideally in a fast paced organisation
- Have a good level of business acumen, sound common sense and be able to demonstrate a genuine interest in the web industry
- Be massively driven to succeed, hugely self motivated, be using (on a daily basis) Social Media networks, have a clear grasp of everything online and also be able to administer all of our courses!
LOCATION: Dun Laoghaire – Dublin
HOW TO APPLY:
- Applications will only be accepted for this role by E-Mail.
- Please send your CV by email only to ian@digitalmarketinginstitute.ie
- Please note that at this stage in the process we are not able to take phone calls regarding this position
- At this time we do not require the service of Recruitment Agencies.
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Posted in Email Marketing, Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, adwords, facebook, google analytics, social networks | No Comments »
Thursday, December 3rd, 2009
Google Analytics has added seven new features that should be able to provide you with better and quicker insights, create deeper customisations, do more advanced analysis and track more mobile marketing!
1. Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns over daily, weekly and monthly periods. Significant changes in data trends and insights you may not have noticed are surfaced directly in your account. You can also create your own Custom Alerts that monitor your selection of dimensions and metrics that can be sent by email or displayed in the Intelligence reports.
2. Expanded Goals and New Engagement Goals
You can now track even more conversions by creating up to 20 goals per profile. Measure user engagement and branding success on your site with Time on Site and Pages per Visit goals. Set up your first Engagement goal in minutes.
3. Expanded Mobile Reporting
Google Analytics has expanded support for mobile websites and tracking for iPhone and Android mobile applications tracking. Adding server side code to your PHP, JSP, PERL, or ASPX mobile websites enables you to track non-Java-Script enabled phones. For mobile application developers, access the SDK and technical implementation details here. You’ll also be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section.
4. Unique Visitors Metric
Include the Unique Visitors metric in your Custom Report or Advanced Segments to see how many actual visitors (unique cookies) visit your website. You can select Unique Visitors as a metric against any dimensions in Google Analytics.
5. Advanced Analysis Features
Dive deeper into your data with Pivoting, Secondary Dimensions, and Advanced Table Filtering. These combined features enable you to perform in-depth, on the fly data analysis within your account.
6. Share Advanced Segments and Custom Report Templates
Share the URL link for an Advanced Segment or Custom Report with anyone who has an Analytics account. Sharing the link will automatically import the pre-formatted template into the person’s account. Also available now is the ability to share or hide your Advanced Segments and Custom Reports by profile.
7. Multiple Custom Variables
Custom variables provide the power and flexibility to customise Google Analytics to collect the unique site usage data most important to your business. Define and track visitors according to visitor attributes (member vs. non-member), session attributes (signed in or signed out), and by page-level attributes (viewed Sports section). Use custom variables to classify any number of interactions and behaviors on your site.
Start learning more about these new features now.
If you are new to Google Analytics, have a look at this video ….
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Tags: analytics course, google analytics, google analytics training
Posted in google analytics | No Comments »
Wednesday, November 25th, 2009
Google AdWords is text only advertising. There are no images or videos or any of the other rich content that is currently associated with banner advertising. Therefore, the branding possibilities are limited. As an example, have a look at how companies like O2 and Vodafone use a combination of text-based and image-based adverts to build and enhance their brands.
So, while text is often useful, sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn how to open a bottle of wine, a video showing you how to do this is likely the best result for your search. Over the past few years, Google has blended videos, images, maps and more into the search results on Google.
It also makes sense for Google to provide richer types of information in the ads. For example, if you are looking to buy your mother a new handbag for the holidays, you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the advert.
To provide a better search ads experience, Google has been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while ensuring that the adverts continue to be relevant and useful.
Read the complete article, which was written by one of the Google Product VP’s
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Tags: google, search
Posted in adwords, digital marketing institute, google adwords, google analytics, webmasters | No Comments »
Friday, November 20th, 2009
As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available. These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.
I recently came across a pretty excellent list of various SEO tools that kind ofbrings them all together.
There are three crieria required for these tools, and that is that
- they are all useful for SEOs;
- they are all web-based (no desk-top ones or FireFox extensions so far);
- they are all free.
This list was collated by the folks in Search Engine Journal.
For the complete list, visit this page …
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Tags: Online Marketing, SEO
Posted in Keywords, Online Marketing, Technology, finding broken web site links, google analytics, online marketing study | No Comments »
Tuesday, November 10th, 2009
Digital Marketing Institute has just announced that we will be starting the next Diploma in Online & Digital Marketing in Belfast on 25th November 2009. The details for the course are as follows:
- Start Date: Wednesday 25th November 2009
- Time: each Wedneday for 12 Weeks at 9.30 – 9.30
- Venue: Radisson BLU Hotel, The Gasworks, Belfast
- Cost: £1,495
- Booking: Visit the Apply Page on the Digital Marketing Institute web site
For more details on this course, visit this page …
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Tags: belfast, blu hotel, course, digital marketing, gasworks belfast, online marketing course
Posted in Main Category, Online Marketing, Search Engine Optimisation, digital marketing institute, google adwords, google analytics, online marketing study, social networking training, social networks | No Comments »
Thursday, July 23rd, 2009
We have just announced that we have filled our first ever Digital Marketing Institute Boot Camp and, at teh same time, are announcing that we will be running this course again in August.
The details are as follows:
Date: 24th – 28th August 2009
Time: 09:30 – 17.30 each day
Venue: Dublin City
As before, your lecturers include some of Ireland’s leading Online Marketing experts. Here is a list of your lecturers.
Click here for full details of the Boot Camp.
Tags: courses, digital marketing, Online Marketing, training
Posted in Main Category, Online Marketing, Search Engine, Search Engine Optimisation, Technology, google analytics | No Comments »
Wednesday, June 24th, 2009
You can now import your Goals from Analytics directly into your Google AdWords account.
If you use Google Analytics to trackl your web site stats, you can now track the return on investment (ROI) generated by your AdWords campaigns directly inside the AdWords USer Interface – even if you have not yet implemented Conversion Tracking.
By importing Google Analytics Goals and Transactions data into AdWords, you can view metrics such as conversions, conversion rate and CPA (Cost per Action) alongside click and impression data. This conversion data can also be used with the Conversion Optimiser.
In order to activate the feature, you have to do the following three things:
- You have linked your Google Analytics and Google AdWords accounts
- You’ve have selected at least the “With other Google products only” options under “Share my Google Analytics data.”
- You’ve created at least one Google Analytics Goal
Once you enable these actions, a link with the text “Link your Analytics goals and transactions” will appear in the Conversion Tracking section of AdWords.
From there, just follow the wizard a short import process.
See the Google AdWords blog post and Help Center for more details and instructions.
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Tags: adwords, analytics, conversion tracking, goal setting, google, google analytics, google keyword tool
Posted in Keywords, Online Marketing, SEO, Search Engine Optimisation, adwords, google analytics | 1 Comment »
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