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Google’s latest innovation for Gmail, called ‘Priority Inbox’, is aimed at those who are overwhelmed by email.
For many users, particularly if you are signed up to lots of automated newsletters and email updates from companies, it can be overwhelming to open up their email ina morning and sort the wheat from the chaff.
Learns email habits
Google’s Priority Inbox attempts to learn your e-mail habits and then decides which messages are most important to you and places these at the top of your email list.
Priority Inbox splits your inbox into three sections: “Important and unread”, “Starred” and “Everything else”.
Priority Inbox is essentially an automated way of doing what many already do (ie setting up manual filters).
Google Software Engineer Doug Aberdeen, explains thethinking behind Priority Inbox(which is currently in beta) as follows: “Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that’s often not important. It’s time-consuming to figure out what needs to be read and what needs a reply.”
Aberdeen says that, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important.”
“So we’ve evolved Gmail’s filter to address this problem and extended it tonot only classify outright spam, but also to help users separate this”bologna” from the important stuff. In a way, Priority Inbox is likeyour personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.
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