|
|
DMI Blogs | online marketing study
online marketing study
Wednesday, August 25th, 2010
Digital marketing is challenging and complex and you have to keep up!
One of the maddening things about being in marketing today is that the digital part keeps changing! Nobody understands what you do. And the pressure to keep abreast of these changes is immense. You toil away at your digital marketing, trying to make it to the top of Google, struggling with Email Marketing and Social Media, building your traffic and brand online. You are self taught. You have strived for everything you know and understand about digital marketing. Nobody handed you the “How to do Expert Digital Marketing” handbook.
And worse still. Digital marketing keeps on changing! How frustrating is that? Every time you conquer a demanding challenge, some new “breakthrough idea” comes along. Twitter, Facebook, autoresponders, new pay per click.
Over the past few years, digital marketing has become more sophisticated and more fragmented, especially over the past two years. Whatever we do, whether in business or at a personal level, we use digital. Your clients are digitally savvy. Digital Marketing is part of their life. You need to reach them, wherever they are and whatever they use.
Digital marketing, as a direct result of the explosion in buyers moving online, has gained enormous popularity in the last few years. You need to be a digital marketing ninja to find those buyers.
How important would it be to have access to the top digital marketing experts?
Digital marketing is challenging and complex and you have to keep up!
The Digital Marketing institute brings Ireland’s top digital marketers together into a room and you can tap into their knowledge and become that ninja.
The Postgraduate Diploma in Digital Marketing is the only course that brings together Ireland’s digital marketing leaders into the same room.
And you have full access to them, week after week.
http://www.digitalmarketingpostgrad.com/
Read More
Posted in Marketing, Online Marketing, digital marketing institute, online marketing study | No Comments »
Wednesday, August 11th, 2010
The Digital Marketing Institute has announced that we are now offering a FETAC accredited Professional Diploma in Digital Marketing. This Diploma course is designed to enable you to develop a customised and focused digital marketing plan and strategy that will enable you and your organisation increase sales and become even more profitable.
This Professional Diploma in Digital Marketing is available in either of the following options:
- 12 Week Part Time, evening lectures (available on Tuesdays, Wednesday and Thursdays, designed to suit the busy professional), 6.30pm - 9.30pm. (details)
- 1 Week Full Time, Monday-Friday each day 9.30am - 5.15pm (details)
Overview
For the past 2 years, business professionals throughout Ireland and UK have been taking this Diploma, enabling them to develop and deliver comprehensive, workable digital marketing plans for their business. This course is very practical and hands-on, designed so that you can immediately put this plan into action and therefore assist your business to become more efficient and profitable.
Working closely with our partners Sureskills this Professional Diploma in Digital Marketing is now FETAC accredited.
This course, designed by and with our faculty, who are the leaders in the digital marketing industry in Ireland and UK, includes modules on all of the major aspects of digital marketing needed to kick start your businesses online marketing activities. Course modules include digital marketing strategy, SEO, Online Advertising, Mobile Advertising, Site Traffic Analysis, Social Media, Online PR and many more. Your lecturers are some the leading experts from the digital marketing in Ireland and beyond, including Krishna De, Gareth Dunlop, John Ring, Rob Pryce, Ian Dodson and Eoin Clarke and come from some of the top digital companies, including TradeDoubler, Web Kitchen, Diffiniti, RingJohn, Radical, Ion Online Marketing, Cybercom and many more.
When we designed this FETAC accredited Diploma in Digital Marketing, we worked with our faculty and the digital marketing community to identify the primary skills required to plan and implement effective digital marketing strategies and then brought together the best trainers most suited to share their skills and expertise. All of your lecturers are industry practitioners and draw on their considerable experience in course delivery.
Internet Marketing FETAC Level 5
The Internet Marketing FETAC Award will be awarded to participants who successfully complete a Digital Marketing Plan, Search Engine Assignment and Research Plan.
Next Steps
Check out the various course that we are running in your area
- 12 Week Part Time, evening based lectures (available on Tuesdays, Wednesday and Thursdays, designed to suit the busy professional), 6.30pm - 9.30pm. (details)
- 1 Week Full Time, Monday-Friday each day 9.30am - 5.15pm part-time evening Diploma run on Tuesday evenings commencing on 21 September for 13 weeks. (details)
What else?
As well as running the Professional Diploma courses, the Digital Marketing Institute run a 1 Year Postgraduate Diploma in Digital Marketing. Click on the link for more details and attend the webinar on Friday 13th August.
Read More
Posted in Main Category, Online Marketing, Search Engine, Yahoo, digital marketing, digital marketing institute, diploma, online marketing course, online marketing study, search eng | No Comments »
Thursday, March 11th, 2010
 Forrester Research’s latest findings are explained in the follow post on Tech Crunch where Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Video SEO tops Google Search
Tags: Online Marketing, SEO, video optimisation
Posted in Online Marketing, SEO, google adwords, insights for search, online marketing study | No Comments »
Wednesday, December 16th, 2009
Google has launched a tool that allows users to “shorten” URL’s. (For readers not familiar with these types of applications, you might want to have a look at this description of URL shortening tools).
By far the largest player in this market is Bit.ly. And, of course, we have a local (Irish) player called Short.ie. Now Google has launched Goo.gl.
Bit.ly commands about 75% of all shortened URL’s passing through Twitter. So, should they fel under pressure? Well, the market is obviously of some interest to the larger players in the market (Google and Facebook together have just launched a URL shortening tool called fb.me).
Bit.ly have also gone on the offensive by recently launching Bit.ly Pro, which will allow companies to use custom urls for their links. The company also introduced a real-time dashboard to let publishers track how and where their content is being shared.
Here’s what Bit.ly have to say:
“Users and publishers benefit from the additional transparency that this private-label service provides. When you see a short URL like nyti.ms, you know the destination web site before clicking on the link. The service includes all the bit.ly features users and publishers have come to expect. Placing a simple “+” at the end of any bit.ly link (including these white-label, bit.ly-powered links) takes you to real-time information about that page and how it is being shared: how many people clicked on that particular link, where they came from, and more. For publishers, the new service allows them to keep their brand visible while maintaining access to bit.ly statistics.”
While this is a prime product to grow Bit.ly’s revenue stream, the company is not yet charging for Pro accounts. Like its deal with Twitter, this is meant to further cement its dominance over the URL shortening business. In November, the company shortened 2.1 billion links. That’s up from 11.8 million the year before.
As Twitter’s default shortening company, Bit.ly currently accounts for about three quarters of all short links on Twitter. Sites from AOL to Bing, Foursquare and The Wall Street Journal are among those in the private beta of the Bit.ly Pro program.
Click here for more news regarding URL shortening tools
Read More
Tags: bit.ly, goo.gl, url shortening
Posted in Keywords, Main Category, Online Marketing, online marketing study | No Comments »
Friday, November 20th, 2009
As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available. These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.
I recently came across a pretty excellent list of various SEO tools that kind ofbrings them all together.
There are three crieria required for these tools, and that is that
- they are all useful for SEOs;
- they are all web-based (no desk-top ones or FireFox extensions so far);
- they are all free.
This list was collated by the folks in Search Engine Journal.
For the complete list, visit this page …
Read More
Tags: Online Marketing, SEO
Posted in Keywords, Online Marketing, Technology, finding broken web site links, google analytics, online marketing study | No Comments »
Wednesday, November 18th, 2009
The latest search market data from comScore shows that both Bing and Google have inrecased ther market share in the search sector in October. Yahoo continues its decrease! Google remained steady at the top of the search pile, with 65.4% market share, up slightly from September’s 64.9%. Microsoft’s Bing managed to post a 9.9% share, an increase from their previous share of 9.4% in September.
ComScore’s October search market analysis is in and it’s good news for two of the Big Three search engines. Google and Microsoft both posted gains for the month, while Yahoo suffered a decline.
Overall, search volume was up 30.8 percent from October 2008.
And Yahoo (YHOO)? Well, the company’s search market share slipped to 18 percent in October from 18.8 percent in September.
You can get the full picture at the comScore web site.
Read More
Tags: Bing, google, search marketing, Yahoo
Posted in Bing, FAQ, Online Marketing, SEO, Search Engine Optimisation, Technology, online marketing study | No Comments »
Tuesday, November 10th, 2009
Digital Marketing Institute has just announced that we will be starting the next Diploma in Online & Digital Marketing in Belfast on 25th November 2009. The details for the course are as follows:
- Start Date: Wednesday 25th November 2009
- Time: each Wedneday for 12 Weeks at 9.30 – 9.30
- Venue: Radisson BLU Hotel, The Gasworks, Belfast
- Cost: £1,495
- Booking: Visit the Apply Page on the Digital Marketing Institute web site
For more details on this course, visit this page …
Read More
Tags: belfast, blu hotel, course, digital marketing, gasworks belfast, online marketing course
Posted in Main Category, Online Marketing, Search Engine Optimisation, digital marketing institute, google adwords, google analytics, online marketing study, social networking training, social networks | No Comments »
Thursday, November 5th, 2009
online-marketing-training-dublin We have been asked who our online marketing training diploma course is aimed at! Well,, the majority of the attendees are marketing people and business oowners.
The marketing people come on this specific online marketing training course specifically to upskill themselves to the online marketing world. Many of these folks are already working in the digital sector and now want to learn about applying these skills to the fast-expanding online marketing.
Business owners also see that, by gaining and using online marketing techniques, they can play with (and beat) their peers and the larger organisations without investing the same budgets as larger corporates.
If you want to find out about how online marketing training can boost your business, check out some of the courses that we offer or feel free to call us in Dublin on 01 271 1888.
Read More
Tags: Online Marketing, online marketing course, online marketing training
Posted in Online Marketing, Search Engine Optimisation, adwords, digital marketing institute, online marketing study | No Comments »
Monday, September 28th, 2009
Digital Marketing Institute | Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Web Project Manager.
WebKitchen.ie | Established in 2004, Web Kitchen has fast become one of the leading e-business solution providers in Ireland.
ROLE: Web Project Manager
ROLE DESCRIPTION
WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction.
Responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development or maintenance updates of multiple Web sites and related projects.
You will be required to coordinate Web Development projects in a collaborative and distributed environment with designers, developers, sales team and clients.
You will be responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development of multiple Web sites
Prior hands-on experience with website design and development required.
Eye for detail, intimate familiarity with designing for industry web standards compliant sites, and good time-management abilities are the key for this position.
Strong interpersonal skills required to communicate with clients in order to understand their needs and then to transform conversations to action as it relates to changes to the designs and websites.
The ability to prioritize and multi-task successfully.
SKILLS REQUIRED
Excellent communication skills and the ability to manage multiple assignments are essential qualities necessary for success in this position.
1-3 years experience as a Project Manager
Ability to foster and maintain client relationships as well as multiple projects simultaneously
Online Marketing experience is a plus
Experience in website development
The ideal candidate does not need ot be a programmer but a working Knowledge of HTML, CSS, PHP, WordPress, FTP, image editing (Photoshop or equivalent) would be a plus
Expected Background
- Related experience in an online agency or web development company.
- Project Management experience
- Experience managing web application development projects
- Hands-on experience managing multiple projects
- Excellent communication, written and verbal skills
- Strong time management skills
- Highly motivated with keen ability to motivate others on team
- Skilled in building relationships with clients
- Good understanding of relevant technologies
- We seek bright, positive and flexible people who also:
- Act with the highest integrity and professionalism
- Take a creative approach to problem solving and strive for the best solution.
- Proactively seek out opportunities for growth
- Thrive in a team environment
- Express a strong interest in learning about our business model and our overall vision
LOCATION: Dunlaoghaire – Dublin
SALARY: Commensurate with Experience
HOW TO APPLY:
- Applications will only be accepted for this role by E-Mail.
- Please send your CV by email only to ian@digitalmarketinginstitute.ie
- Please note that at this stage in the process we are not able to take phone calls regarding this position
- At this time we do not require the service of Recruitment Agencies.
Read More
Posted in Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, online marketing study, social networks, webmasters, wordtracker | No Comments »
|
RSS
