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DMI Blogs | Search Engine
Search Engine
Wednesday, August 11th, 2010
The Digital Marketing Institute has announced that we are now offering a FETAC accredited Professional Diploma in Digital Marketing. This Diploma course is designed to enable you to develop a customised and focused digital marketing plan and strategy that will enable you and your organisation increase sales and become even more profitable.
This Professional Diploma in Digital Marketing is available in either of the following options:
- 12 Week Part Time, evening lectures (available on Tuesdays, Wednesday and Thursdays, designed to suit the busy professional), 6.30pm - 9.30pm. (details)
- 1 Week Full Time, Monday-Friday each day 9.30am - 5.15pm (details)
Overview
For the past 2 years, business professionals throughout Ireland and UK have been taking this Diploma, enabling them to develop and deliver comprehensive, workable digital marketing plans for their business. This course is very practical and hands-on, designed so that you can immediately put this plan into action and therefore assist your business to become more efficient and profitable.
Working closely with our partners Sureskills this Professional Diploma in Digital Marketing is now FETAC accredited.
This course, designed by and with our faculty, who are the leaders in the digital marketing industry in Ireland and UK, includes modules on all of the major aspects of digital marketing needed to kick start your businesses online marketing activities. Course modules include digital marketing strategy, SEO, Online Advertising, Mobile Advertising, Site Traffic Analysis, Social Media, Online PR and many more. Your lecturers are some the leading experts from the digital marketing in Ireland and beyond, including Krishna De, Gareth Dunlop, John Ring, Rob Pryce, Ian Dodson and Eoin Clarke and come from some of the top digital companies, including TradeDoubler, Web Kitchen, Diffiniti, RingJohn, Radical, Ion Online Marketing, Cybercom and many more.
When we designed this FETAC accredited Diploma in Digital Marketing, we worked with our faculty and the digital marketing community to identify the primary skills required to plan and implement effective digital marketing strategies and then brought together the best trainers most suited to share their skills and expertise. All of your lecturers are industry practitioners and draw on their considerable experience in course delivery.
Internet Marketing FETAC Level 5
The Internet Marketing FETAC Award will be awarded to participants who successfully complete a Digital Marketing Plan, Search Engine Assignment and Research Plan.
Next Steps
Check out the various course that we are running in your area
- 12 Week Part Time, evening based lectures (available on Tuesdays, Wednesday and Thursdays, designed to suit the busy professional), 6.30pm - 9.30pm. (details)
- 1 Week Full Time, Monday-Friday each day 9.30am - 5.15pm part-time evening Diploma run on Tuesday evenings commencing on 21 September for 13 weeks. (details)
What else?
As well as running the Professional Diploma courses, the Digital Marketing Institute run a 1 Year Postgraduate Diploma in Digital Marketing. Click on the link for more details and attend the webinar on Friday 13th August.
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Posted in Main Category, Online Marketing, Search Engine, Yahoo, digital marketing, digital marketing institute, diploma, online marketing course, online marketing study, search eng | No Comments »
Monday, January 25th, 2010
Google’s founders Larry Page and Sergey Brin plan to sell five million Google shares each over the next five years, in a trading plan disclosed Friday in a regulatory filing.
The sales, if completed, would provide each of the founders $2.75 billion based on Friday’s closing price of $550.01.
Now, here’e the interesting thing … if you read the NY Times, they tell us that the lads would not lose control of the company that they founded. But if you read Techcentral.ie (an Irish basedtechnology news wire) they give a completely different spin.
New Yowy Times says …. “The sales would bring the founders’ combined voting rights to just below 50 percent, 48 percent to be precise. But for all practical purposes, Mr. Page and Mr. Brin would continue to have effective control of the company. What’s more, Eric E. Schmidt, the chief executive, has an additional 10 percent of Google’s voting rights, giving the triumvirate absolute control over Google’s fate as long as they remain united.”
Techcentral.ie says …. “Google co-founders Sergey Brin and Larry Page are to cede majority control of the company with a forthcoming share sell-off. The duo’s stake in the company will fall from 59% to 48% after the sale is completed over a period of five years. It will mean the pair lose majority voting rights, although given that CEO Eric Schmidt has 10% voting power, the company’s senior management will still remain firmly at the wheel.”
Either way, 48% is a pretty good chunck!
Comments?
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Posted in Google Chrome, Online Marketing, Search Engine, Search Engine Optimisation, google adwords | No Comments »
Monday, December 14th, 2009
Nearly nine out of every 10 businesses intend to maintain or increase their marketing budgets in 2010. One half expect their customers to be spending more in the coming year.
Email Marketing and social media marketing are at the top of the list of marketing tactics respondents will increase spending on in 2010. Search Engine Marketing came in third.
Combining social media and email marketing is a growing trend. More than four out of every 10 business executives said integrating the two tactics was one of their most important email marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.
Around one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components into their e-mail campaigns and did not know where to begin.
The above results camefrom a survey comnducted by StrongMail
More information and further analysis available at eMarketer.com
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Tags: Email Marketing, social media training course
Posted in Email Marketing, Search Engine, digital marketing institute | No Comments »
Monday, December 7th, 2009
Early in December 3rd last Microsoft Bing went wallop!
The search engine (which claims to have up to 15% market share, depending on who you listen to, although we have yet to meet ANYONE in Ireland who uses the product – except for the nice people who work in Microsoft and therefore appear to have no choice!) went offline for about 30 minutes last week.
Microsoft has apologised for the outage, which had web surfers be greeted with an error message on the search engine’s site. Microsoft stated that a “configuration change” made to the site during testing was the cause of the outage.
This, it said, had “unfortunate and unintended consequences” which included making the site unavailable. The glitch led to people either being unable to find the site or having their queries returned unanswered, Satya Nadella, one of Microsoft’s senior vice-presidents in its Online Services Division, wrote on the Bing blog.
“As soon as the issue was detected, the change was rolled back, which caused the site to return to normal behaviour,” wrote Nadella, who added that the problem was corrected in about 30 minutes.
Microsoft was looking into the root of the incident in order to take preventative measures to prevent such an incident from happening again, Nadella wrote.
You can read the blog posting (written by Microsoft) here.
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Tags: Add new tag, Bing, microsoft, microsoft bing, search
Posted in Bing, Main Category, Search Engine, Search Engine Optimisation | No Comments »
Saturday, August 29th, 2009
We have just completed the Online Marketing Diploma course (Boot Camp version) … we asked a few of the students what they thought of the week long course ….
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Tags: digital marketing diploma, online marketing course, testimonials, training course online
Posted in FAQ, Search Engine, Search Engine Optimisation, social networks | No Comments »
Thursday, August 27th, 2009
As you know, this week we are running the latest Boot Camp. This is the compressed version of our 12-Week Online Marketing Diploma. Well, such is the feedback and demand for this format of the course that we have announced that we are running the same course again during the week starting Monday October 12th 2009.
As before, the content is timely, up-to-date and is being delivered by some if Ireland’s leaders in the world of online marketing, including topics on:
- Using Facebook, Twitter & LinkedIn to attract business
- How to Optimise your web site to get to #1 in Google
- How to design and develop a comprehensive Banner campaign
- How to structure your web site to optimise sales
- How to Develop and manage super Google AdWords campaigns
- Creating and sending Great Looking Emails that get read!
- Tracking Your Visitors from first click to sale.
More details are available on the Online Courses page
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Tags: facebook, FAQ, online marketing diploma, online marketing training
Posted in FAQ, Keywords, Online Marketing, Search Engine, Search Engine Optimisation, social networks | No Comments »
Thursday, July 23rd, 2009
We have just announced that we have filled our first ever Digital Marketing Institute Boot Camp and, at teh same time, are announcing that we will be running this course again in August.
The details are as follows:
Date: 24th – 28th August 2009
Time: 09:30 – 17.30 each day
Venue: Dublin City
As before, your lecturers include some of Ireland’s leading Online Marketing experts. Here is a list of your lecturers.
Click here for full details of the Boot Camp.
Tags: courses, digital marketing, Online Marketing, training
Posted in Main Category, Online Marketing, Search Engine, Search Engine Optimisation, Technology, google analytics | No Comments »
Thursday, January 8th, 2009
 Eoin Clarke is Sales Manager for TradeDoubler in Ireland. Eoin will be lecturing on Affiliate Marketing, how affiliate marketing has affected online marketing and how you can design and implement an affiiate marketing program within your business or on behalf of a client.
Posted in Main Category, Search Engine | Comments Off
Thursday, January 8th, 2009
Martin Murray, MD of Interactive Return will be delivering lectures on the subjects Online PR and Google Analytics.
Further details regarding the content of these lectures will be available over the next couple of days.
Posted in Main Category, Search Engine | Comments Off
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