Forrester Research’s latest findings are explained in the follow post on Tech Crunch where Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Video SEO tops Google Search
The Digital Marketing Institute is Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Training Administrator.
ROLE: Training Administrator
ROLE DESCRIPTION
Co-ordinate all administrative activities for course attendees
Telephone and email contact with attendees to complete application, booking and payment process
Prepare course materials and folders for students
Manage in-class Course Registration
Maintain and update course website and Membership database
Prepare and compile course marketing materials
Issue invoices and follow up on payments
Liaise with lecturers on class schedules and database
Book travel and accommodation for lecturers
Organise and manage training venues
SKILLS REQUIRED
Well presented and professional with a flexible approach to work
Excellent written and verbal communication skills
Strong attention to detail
Ability to work on own initiative and unsupervised
Administrative Experience essential – minimum 2 years
Excellent PC skills, particularly Microsoft Powerpoint, Excel, and Word
Knowledge of basic HTML very desirable
Knowledge of Graphics package very desirable (Photoshop, PaintShopPro etc)
Good organisational skills and ability to meet deadlines
THE IDEAL INDIVIDUAL WILL
Be an experienced administrator with a minimum of 2 years experience – ideally in a fast paced organisation
Have a good level of business acumen, sound common sense and be able to demonstrate a genuine interest in the web industry
Be massively driven to succeed, hugely self motivated, be using (on a daily basis) Social Media networks, have a clear grasp of everything online and also be able to administer all of our courses!
LOCATION: Dun Laoghaire – Dublin
HOW TO APPLY:
Applications will only be accepted for this role by E-Mail.
Please send your CV by email only to ian@digitalmarketinginstitute.ie
Please note that at this stage in the process we are not able to take phone calls regarding this position
At this time we do not require the service of Recruitment Agencies.
75% of SME’s and small businesses will increase their spending on email marketing next year. 70% of themn will also spend more money on social media and social marketing. This is all according to a survey conducted by VerticalResponseand email marketing provider.
Less that 4% of those business surveyed will NOT be using email marketing as part of thier online marketing mix.
However,one of the interesting things to come out of the study is that more than 70% of them would not engage in either TV or radio advertising.
Amid the popularity of email and social media marketing, more than one-half would do no banner advertising in 2010.
You can read more about this survey on the eMarketer web site.
The latest search market data from comScore shows that both Bing and Google have inrecased ther market share in the search sector in October. Yahoo continues its decrease! Google remained steady at the top of the search pile, with 65.4% market share, up slightly from September’s 64.9%. Microsoft’s Bing managed to post a 9.9% share, an increase from their previous share of 9.4% in September.
ComScore’s October search market analysis is in and it’s good news for two of the Big Three search engines. Google and Microsoft both posted gains for the month, while Yahoo suffered a decline.
Overall, search volume was up 30.8 percent from October 2008.
And Yahoo (YHOO)? Well, the company’s search market share slipped to 18 percent in October from 18.8 percent in September.
Digital Marketing Institute | Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Web Project Manager.
WebKitchen.ie | Established in 2004, Web Kitchen has fast become one of the leading e-business solution providers in Ireland.
ROLE: Web Project Manager
ROLE DESCRIPTION
WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction.
Responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development or maintenance updates of multiple Web sites and related projects.
You will be required to coordinate Web Development projects in a collaborative and distributed environment with designers, developers, sales team and clients.
You will be responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development of multiple Web sites
Prior hands-on experience with website design and development required.
Eye for detail, intimate familiarity with designing for industry web standards compliant sites, and good time-management abilities are the key for this position.
Strong interpersonal skills required to communicate with clients in order to understand their needs and then to transform conversations to action as it relates to changes to the designs and websites.
The ability to prioritize and multi-task successfully.
SKILLS REQUIRED
Excellent communication skills and the ability to manage multiple assignments are essential qualities necessary for success in this position.
1-3 years experience as a Project Manager
Ability to foster and maintain client relationships as well as multiple projects simultaneously
Online Marketing experience is a plus
Experience in website development
The ideal candidate does not need ot be a programmer but a working Knowledge of HTML, CSS, PHP, WordPress, FTP, image editing (Photoshop or equivalent) would be a plus
Expected Background
Related experience in an online agency or web development company.
Project Management experience
Experience managing web application development projects
Hands-on experience managing multiple projects
Excellent communication, written and verbal skills
Strong time management skills
Highly motivated with keen ability to motivate others on team
Skilled in building relationships with clients
Good understanding of relevant technologies
We seek bright, positive and flexible people who also:
Act with the highest integrity and professionalism
Take a creative approach to problem solving and strive for the best solution.
Proactively seek out opportunities for growth
Thrive in a team environment
Express a strong interest in learning about our business model and our overall vision
LOCATION: Dunlaoghaire – Dublin
SALARY: Commensurate with Experience
HOW TO APPLY:
Applications will only be accepted for this role by E-Mail.
Please send your CV by email only to ian@digitalmarketinginstitute.ie
Please note that at this stage in the process we are not able to take phone calls regarding this position
At this time we do not require the service of Recruitment Agencies.
Today we are completing the 1st of our 1-Week long online marketing boot camp’s. The general feedback so far has been excellent, so thanks to both the lecturers and the students for taking part. We implemented some changes to the course – for example, we increased the time allocated to Social Networking. We also had a couple of new lecturers: Michelle O’Keeffe of Travel Affiliate gave the lecture on Affiliate Marketing and John Ring of RingJohn shared with us his experience of implementing and using Google Analytics in a business environment. Finally, Michael Dwyer, managing director of Pigsback.com provided the students with an insight into how to build a successful online business from the ground up.
You can now import your Goals from Analytics directly into your Google AdWords account.
If you use Google Analytics to trackl your web site stats, you can now track the return on investment (ROI) generated by your AdWords campaigns directly inside the AdWords USer Interface – even if you have not yet implemented Conversion Tracking.
By importing Google Analytics Goals and Transactions data into AdWords, you can view metrics such as conversions, conversion rate and CPA (Cost per Action) alongside click and impression data. This conversion data can also be used with the Conversion Optimiser.
In order to activate the feature, you have to do the following three things:
You have linked your Google Analytics and Google AdWords accounts
You’ve have selected at least the “With other Google products only” options under “Share my Google Analytics data.”
You’ve created at least one Google Analytics Goal
Once you enable these actions, a link with the text “Link your Analytics goals and transactions” will appear in the Conversion Tracking section of AdWords.
From there, just follow the wizard a short import process.
See the Google AdWords blog post and Help Center for more details and instructions.
On the final night of her Online Marketing Course in Dublin, Rita Tobin of T2 cornered me, Anthony Quigley, of SEO death match fame, and created a quick video interview regarding the positive effects blogging can have on SEO. The main aim of the video, from my point of view, was to see if we could get high up the Google rankings just by blogging!
This video was created on 15th April – search from the terms “ impact of blogging on seo” (or similar) and you will see that the positive affect is quite startling!
One other thing to note about this – the tagging of the blog is very important – study the tags that Rita put into the blog
RSS
Forrester Research’s latest findings are explained in the follow post on Tech Crunch where Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website. Video SEO tops Google Search