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DMI Blogs | social networks
social networks
Tuesday, March 9th, 2010
Today it is no longer enough to have a website to have an online presence. Nor is it enough to just build several social media pages like Twitter, Facebook, YouTube etc. There must be method to your approach. You have to ask, “Why am I building this, where are my customers and will this help me get closer to my customers?”
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Social media became the buzz word in 2009 and this continues well into 2010. The corporate world (with a number of RARE exceptions) tend to make little if any money out of social media simply because they view social media as a channel in isolation. For example, the process of optimising your website can be significantly enhanced by the use of social media platforms.
Directing the right customer (or prospect) to your business can be significantly enhanced by the right combination of channels, only one of which is social media. This is what you will learn at the 1 day seminar on social media. The digital marketing training course in Dublin offers the latest approaches, thinking and techniques from Europe and the US.
It is also important to note that across all of our digital marketing training courses, we spend considerable time explaining what the digital channels are and are not. It is critical that candidates understand that a digital marketing training course is simply a process where we teach candidates what each of the key channels are and how these channels can be integrated into your business model or brand plan.
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Course Content
The course includes all aspects of current thinking and application of social media training, including
- Blogging
- Podcasting
- RSS
- Social Networking
- Planning & Implementing online PR
- Online brand and reputation management
- Online brand loyalty – what is it ?
- Facebook (Social Media, Expectations)
- Twitter
Upon completion of this training course, participants will have an understanding of the essential concepts required to develop and integrate a social media strategy for their product or service in the online marketing world.
Lecturers
All of our lecturers are professionals in the Digital Marketing sector, running and delivering online marketing and social media campaigns. They base their training on their experiences and use real life examples and case studies throughout the face-to-face course.
Duration
1 Day Seminar – 9.30am to 5.150pm
Venue
Dublin, Ireland
Who Should Attend
The Social Media Training Course is targeted to those with responsibility for developing or implementing online/digital social and PR strategy, including senior management, marketing managers, communication specialists, webmasters and PR Managers or those who would like to a pursue a career in digital marketing.
Cost
€495.00 per person
Booking - click here
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Tags: social media, social media training course
Posted in Main Category, Twitter, social networking training, social networks | No Comments »
Tuesday, March 9th, 2010
If Charles Dickens will allow me I’ll hijack and invert a quote of his. Companies who are successful online are successful in different ways, whereas companies who fail, all fail in the same way.
I am asked regularly to audit organisation’s Digital Marketing Strategies and have noticed similar issues across most of the organisations who’s digital marketing strategies are stuttering or have plateaued.All of these organisations tend to make the same mistakes and these mistakes are conceptual as opposed to technical.
The first and most common mistake is a conceptual one in how people approach the medium in the first place. The web differs form the other media channels in one important and very significant manner. TV, Radio and Print are publication and presentation based media channels. The Internet on the other hand is an interactive medium. People do not go to the web to read, they go to interact, whether that’s with your business or with each other.
The web is not a presentation medium, its an interactive one. Campaigns and strategies that respect the manner in which customers use the medium are more likely to succeed as they understand that people are not a rapt audience in the same way that they are in the their sitting room in front of the TV or in their car listening to the radio. The Internet allows a level of user control that is unheard of and deeply important. And the number one thing people choose to do with that control is to interact with other people.
The most successful websites in the world are the ones that facilitate user control and allow and encourage user interaction. Think of EBay for example, i can sell what ever i want, when ever i want in any way shape format and ship it anywhere in the world and the number one way I express all of that user control control is by interacting with other people, ( i sell, they buy).
Similarly for Facebook. Its not just publishing photos videos, comments opinions and and anything else i want but its that fact that all this control is being expressed through interaction with other people. Think about it the only time facebook makes the news is when they change their terms and conditions or functionality in way that hampers user control and user interaction. So the most effective websites are the ones the ones that get out of the way of the user, in a sense the websites that win are the ones that disappear. Read More
Tags: digital marketing course, online marketing training, Search Engine Optimisation
Posted in Online Marketing, Search Engine Optimisation, adverts, digital marketing institute, finding broken web site links, google adwords, google analytics, linked in, social networking training, social networks, webmasters | No Comments »
Thursday, March 4th, 2010
The Economist recently published a special report on Social Media and produced some very revealing and unexpected numbers. The Economist
Posted in Main Category, social networks | No Comments »
Monday, January 25th, 2010
The Digital Marketing Institute is Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Training Administrator.
ROLE: Training Administrator
ROLE DESCRIPTION
- Co-ordinate all administrative activities for course attendees
- Telephone and email contact with attendees to complete application, booking and payment process
- Prepare course materials and folders for students
- Manage in-class Course Registration
- Maintain and update course website and Membership database
- Prepare and compile course marketing materials
- Issue invoices and follow up on payments
- Liaise with lecturers on class schedules and database
- Book travel and accommodation for lecturers
- Organise and manage training venues
SKILLS REQUIRED
- Well presented and professional with a flexible approach to work
- Excellent written and verbal communication skills
- Strong attention to detail
- Ability to work on own initiative and unsupervised
- Administrative Experience essential – minimum 2 years
- Excellent PC skills, particularly Microsoft Powerpoint, Excel, and Word
- Knowledge of basic HTML very desirable
- Knowledge of Graphics package very desirable (Photoshop, PaintShopPro etc)
- Good organisational skills and ability to meet deadlines
THE IDEAL INDIVIDUAL WILL
- Be an experienced administrator with a minimum of 2 years experience – ideally in a fast paced organisation
- Have a good level of business acumen, sound common sense and be able to demonstrate a genuine interest in the web industry
- Be massively driven to succeed, hugely self motivated, be using (on a daily basis) Social Media networks, have a clear grasp of everything online and also be able to administer all of our courses!
LOCATION: Dun Laoghaire – Dublin
HOW TO APPLY:
- Applications will only be accepted for this role by E-Mail.
- Please send your CV by email only to ian@digitalmarketinginstitute.ie
- Please note that at this stage in the process we are not able to take phone calls regarding this position
- At this time we do not require the service of Recruitment Agencies.
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Posted in Email Marketing, Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, adwords, facebook, google analytics, social networks | No Comments »
Tuesday, December 8th, 2009
Facebook recently announced that they had over 350 million users. So, the population of Facebook now exceeds that of America. Since September, Facebook Social Media network has added 50 million users, which means it now finds itself with 350 million of them.
There they are, cavorting away in cyberspace so thoughtfully (and expensively) provided by Facebook, where they post photographs of themselves in embarrassing situations, write affectionate or silly messages on one another’s “walls”, become “fans” of obscure comedians, join witty “groups” to support the Tiger Woods driving school and do other cool things too numerous to list. And all without paying a cent!
The above piece comes from, in the main, a piece in the Observer newspaper from December 6. The title says it all: “Facebook now has 350m users – and there’s no point in advertising to them.” Why? Because online advertising “really works” only in the context of search, where user motivation increases the likelihood of interaction with ads.
Of course, as we in the Digital Marketing Institute have been saying for a while now, it is not the the size that matters but the quality. So, let’s consider the advertising possibilities.
Let’s say that you are advertising “green training shoes”. Now, which would be better – have someone SEARCH for “green trainers” (using Google or their favourite serach engine) or woudl you be better advertising to someone who just might be interested in green shoes cos they happen to hang around on Facebook?
This is exactly why advertisers are spending their advertising euro’s on Google. The punters come to you ….. as opposed to you having to interrupt their Facebook activity.
So, what do you think?
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Tags: facebook, facebook adverts, google adwords
Posted in adwords, digital marketing institute, facebook, social networks | 2 Comments »
Wednesday, December 2nd, 2009
The Center for Marketing Research at the University of Massachusetts Dartmouth has completed a study of Social Media usage by the top 500 businesses in USA. Both the adoption and the awareness continue to increase, with over 90% of firms using at least one social media tool – Twitter, LinkedIn, Facebook – in 2009 and over 75% of them describing themselves as “very familiar” with social networking.
Social networking and blogging have seen the most growth in adoption, while other technologies have flattened or even declined in use, including wikis and online video. Twitter usage, of course, has caught on quickly—more than one-half of businesses reported tweeting in 2009. This was the first year respondents were polled about Twitter.
Here are the types of Social Media being used ….
More information available at uMass
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Tags: social media training course, social media trends
Posted in Main Category, social networking training, social networks | No Comments »
Tuesday, November 17th, 2009
More information on this Social Media training
We are running a Social Media Training Course on 3rd December in Radisson BLU Hotel, Dublin
The course covers all aspects of Social Media, including Facebook, LinkedIn and Twitter.
Delegates will learn all about how to use and implement Social Media their business.
More information on this Social Media training
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Tags: social media, social media training
Posted in SEO, Search Engine Optimisation, digital marketing institute, social networking training, social networks | No Comments »
Tuesday, November 10th, 2009
Digital Marketing Institute has just announced that we will be starting the next Diploma in Online & Digital Marketing in Belfast on 25th November 2009. The details for the course are as follows:
- Start Date: Wednesday 25th November 2009
- Time: each Wedneday for 12 Weeks at 9.30 – 9.30
- Venue: Radisson BLU Hotel, The Gasworks, Belfast
- Cost: £1,495
- Booking: Visit the Apply Page on the Digital Marketing Institute web site
For more details on this course, visit this page …
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Tags: belfast, blu hotel, course, digital marketing, gasworks belfast, online marketing course
Posted in Main Category, Online Marketing, Search Engine Optimisation, digital marketing institute, google adwords, google analytics, online marketing study, social networking training, social networks | No Comments »
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