Technology


We Are Hiring: Training Administrator

Monday, January 25th, 2010

The Digital Marketing Institute is Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Training Administrator.

ROLE: Training Administrator

ROLE DESCRIPTION

  • Co-ordinate all administrative activities for course attendees
  • Telephone and email contact with attendees to complete application, booking and payment process
  • Prepare course materials and folders for students
  • Manage in-class Course Registration
  • Maintain and update course website and Membership database
  • Prepare and compile course marketing materials
  • Issue invoices and follow up on payments
  • Liaise with lecturers on class schedules and database
  • Book travel and accommodation for lecturers
  • Organise and manage training venues


SKILLS REQUIRED

  • Well presented and professional with a flexible approach to work
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Ability to work on own initiative and unsupervised
  • Administrative Experience essential – minimum 2 years
  • Excellent PC skills, particularly Microsoft Powerpoint, Excel, and Word
  • Knowledge of basic HTML very desirable
  • Knowledge of Graphics package very desirable (Photoshop, PaintShopPro etc)
  • Good organisational skills and ability to meet deadlines


THE IDEAL INDIVIDUAL WILL

  • Be an experienced administrator with a minimum of 2 years experience – ideally in a fast paced organisation
  • Have a good level of business acumen, sound common sense and be able to demonstrate a genuine interest in the web industry
  • Be massively driven to succeed, hugely self motivated, be using (on a daily basis) Social Media networks, have a clear grasp of everything online and also be able to administer all of our courses!


LOCATION: Dun Laoghaire – Dublin

HOW TO APPLY:

  • Applications will only be accepted for this role by E-Mail.
  • Please send your CV by email only to ian@digitalmarketinginstitute.ie
  • Please note that at this stage in the process we are not able to take phone calls regarding this position
  • At this time we do not require the service of Recruitment Agencies.
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Microsoft Buying the News?

Monday, November 23rd, 2009

From -TechCrunch

Rupert Murdoch is pointing a gun to Google’s head, and Microsoft is helping him pull back the trigger. For the past few weeks, Murdoch and his officers at News Corp. have been very vocal about their distaste for Google and their desire to lead other media companies in a boycott of sorts.

Murdoch keeps threatening to stop letting Google index the WSJ.com and his other media sites, and wants other news sites to join him in this self-imposed silence. The folks at Microsoft’s Bing think this is a great idea. Not only that, but the FT reports that Microsoft is in fact in discussions with News Corp. and other publishers about the possibility of paying them to remove their sites from Google’s search index. This report comes on the heels of a meeting in Europe where Bing dangled the prospect of premium spots in search results to publishers and outright money for search R&D.

Read the full story ….

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Free SEO Tools

Friday, November 20th, 2009

As we mention in our various lectures, whether they are on social networking, wordpress or any other aspect of online marketing, there is a vat range of digital marketing and SEO tools available.  These tools can assist you in all aspects of your online marketing campaigns, from initial keyword research through to campaign delivery.

I recently came across a pretty excellent list of various SEO tools that kind ofbrings them all together.

There are three crieria required for these tools, and that is that

  1. they are all useful for SEOs;
  2. they are all web-based (no desk-top ones or FireFox extensions so far);
  3. they are all free.

This list was collated by the folks in Search Engine Journal.

For the complete list, visit this page …


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Bing & Google Increase Market Share; Yahoo Down

Wednesday, November 18th, 2009

The latest search market data from comScore shows that both Bing and Google have inrecased ther market share in the search sector in October.   Yahoo continues its decrease!  Google remained steady at the top of the search pile, with 65.4% market share, up slightly from September’s 64.9%. Microsoft’s Bing managed to post a 9.9% share, an increase from their previous share of 9.4% in September.

ComScore’s October search market analysis is in and it’s good news for two of the Big Three search engines. Google and Microsoft both posted gains for the month, while Yahoo suffered a decline.

Overall, search volume was up 30.8 percent from October 2008.

And Yahoo (YHOO)? Well, the company’s search market share slipped to 18 percent in October from 18.8 percent in September.

You can get the full picture at the comScore web site.


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We are Hiring: Web Project Manager

Monday, September 28th, 2009

Digital Marketing Institute | Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Web Project Manager.

WebKitchen.ie | Established in 2004, Web Kitchen has fast become one of the leading e-business solution providers in Ireland.

ROLE: Web Project Manager

ROLE DESCRIPTION

WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction.

Responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development or maintenance updates of multiple Web sites and related projects.

You will be required to coordinate Web Development projects in a collaborative and distributed environment with designers, developers, sales team and clients.

You will be responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development of multiple Web sites

Prior hands-on experience with website design and development required.
Eye for detail, intimate familiarity with designing for industry web standards compliant sites, and good time-management abilities are the key for this position.

Strong interpersonal skills required to communicate with clients in order to understand their needs and then to transform conversations to action as it relates to changes to the designs and websites.

The ability to prioritize and multi-task successfully.

SKILLS REQUIRED

Excellent communication skills and the ability to manage multiple assignments are essential qualities necessary for success in this position.

1-3 years experience as a Project Manager

Ability to foster and maintain client relationships as well as multiple projects simultaneously

Online Marketing experience is a plus

Experience in website development

The ideal candidate does not need ot be a programmer but a working Knowledge of HTML, CSS, PHP, WordPress, FTP, image editing (Photoshop or equivalent) would be a plus

Expected Background

  • Related experience in an online agency or web development company.
  • Project Management experience
  • Experience managing web application development projects
  • Hands-on experience managing multiple projects
  • Excellent communication, written and verbal skills
  • Strong time management skills
  • Highly motivated with keen ability to motivate others on team
  • Skilled in building relationships with clients
  • Good understanding of relevant technologies
  • We seek bright, positive and flexible people who also:
    • Act with the highest integrity and professionalism
    • Take a creative approach to problem solving and strive for the best solution.
    • Proactively seek out opportunities for growth
    • Thrive in a team environment
    • Express a strong interest in learning about our business model and our overall vision

LOCATION: Dunlaoghaire – Dublin

SALARY: Commensurate with Experience

HOW TO APPLY:

  • Applications will only be accepted for this role by E-Mail.
  • Please send your CV by email only to ian@digitalmarketinginstitute.ie
  • Please note that at this stage in the process we are not able to take phone calls regarding this position
  • At this time we do not require the service of Recruitment Agencies.
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Google launches Ad Exchange

Saturday, September 19th, 2009

Google just launched an ad exchange. Its like a stock market, where advertisers and publishers can buy and sell advertising space, filling spots in Web pages on the fly. The aim is to simplify the process of buying and selling display advertising, allowing many more publishers and advertisers to benefit from it. Google/DoubleClick Ad Exchange

LinkedIn Adverts in Ireland?

Monday, August 24th, 2009

I was trying to place an advert on LinkedIn to advertise the online marketing course in Dublin. However, when I looked into advertising on LinkedIn I found that it is not possible to place and advert with them that display in Ireland only. I contacted LinkedIn directly and asked them what their plans were for advertising in Ireland and they tell me that they do not have any plans for Ireland.

So, if you want to advertise in LinkedIn to the Irish audience, you will be lumped into the UK as well.





Here’s how you advertise in LinkedIn:



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Online Marketing Boot Camp – Intensive Training

Thursday, July 23rd, 2009

We have just announced that we have filled our first ever Digital Marketing Institute Boot Camp and, at teh same time, are announcing that we will be running this course again in August.

The details are as follows:

Date: 24th – 28th August 2009
Time: 09:30 – 17.30 each day
Venue: Dublin City

As before,  your lecturers include  some of Ireland’s leading Online Marketing experts.  Here is a list of your lecturers.

Click here for full details of the Boot Camp.

Facebook, Twitter and Social Media in the Workplace

Friday, May 29th, 2009

A recent study by Deloitte found that nearly one-third of all business executives said social networking is a part of their business and operations strategy.

A smaller number of respondents to the Deloitte survey reported  that they were “leveraging the Web 2.0 tools to build their brand, communicate internally, recruit employees and engage the workforce.”

Over half of the companies admitted that they did not have an official policy on the use or otherwise of Facebook, Twitter, LinkedIn and other social networks.

However, one of the major findings of this study was that three quarters of the respondents agree that it was easy to damage a company’s reputation  on social media networks.

 

Facebook, Twitter and other Social Networks

Other interesting stuff to come out of the survey is that

  • 53% of employees felt that their online profiles are none of their employers’ business. 
  • More than one-third never consider what their bosses, clients or colleagues think before posting.

    and interestingly ….
     

  • 61% have made significant adjustments to their social network pages to reflect their public nature—without the prompting of their superiors.

“While the decision to post videos, pictures, thoughts, experiences, and observations to social networking sites is personal, a single act can create far-reaching ethical consequences for individuals as well as organizations,” said Sharon Allen of Deloitte. “Therefore it is important for executives to be mindful of the implications and to elevate the discussion about the risks associated with it to the highest levels of leadership.”

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Google Local Available in Ireland Google.ie

Wednesday, May 20th, 2009

Up to now, when you search for local results in the some markets, then Google would include a map listing in the results. So, for example, if you search for “hotels in belfast”, then Google woould supply the searcher with a map of Belfast along with a list of the (top 10) hotels and directions to the hotel – see image below:

The problem was that this was not available in Ireland (ie searches on Google.ie, searches from Ireland).

Now it is!

So, if you are a business, you had better get onto Google local.   Here’s why.  Let’s say you are a restaurant in Gorey, Wexford.  Now lets assume that you went to the trouble of getting onto the major restaurant review sites and the tourism sites, etc.  So, yesterday, the results for “restaurants in athlone” were

#1 – Boo.com
#2 – IrishTourist.com
#3 – Ireland-Guide.com

Today, they are now pushed down and this is the result:

So, now, there are bunch of competitors who weren’t on the first page of Google eating your lunch!!!  All they did to get there was to add their details to Google Local.  So, get over to Google Local and add your business as fast as possible!

The following video shows how to implement Google Local for your business:

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