|
|
DMI Blogs | Twitter
Twitter
Friday, July 23rd, 2010
With multiple channels springing up across the digital dashboard, messages must be tailored to resonate with audiences on email and social sites. Research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.
According to ExactTarget’s “Subscribers, Fans and Followers” report, there is little cannibalization among the three channels—instead, there is significant overlap across email, Twitter and Facebook audiences. Research conducted during April 2010 clearly suggests that online users engage with brands only via marketing emails, but nearly a third subscribed to emails in addition to being fans of brands on Facebook. The vast majority of social media fans or followers were also email subscribers.
“Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said Morgan Stewart, principal, ExactTarget’s research and education group, in a statement.
Overall, 94% of daily email users subscribed to marketing messages. Two-thirds of daily Facebook users were brand fans, and about four in 10 daily Twitter users followed a company or brand, showing that email is still the preferred channel for brand engagement even among heavy users of social media sites.
Users also engage with a greater number of brands via email.
But analyzed psychographically, ExactTarget found different patterns of engagement. Email appeals to just about everybody. Groups that had the greatest focus on becoming fans of brands on Facebook tended to be younger, but also shared a motivation for entertainment and the ability to publicly show support for brands. The report suggests using Facebook for both informative and entertaining communications would be most effective.
Twitter appeals most to consumers who want to feel up to date and in the know, suggesting information about new products and services or other brand initiatives would be of interest.
Read More
Posted in Email Marketing, Twitter, facebook, google local | No Comments »
Tuesday, March 9th, 2010
Today it is no longer enough to have a website to have an online presence. Nor is it enough to just build several social media pages like Twitter, Facebook, YouTube etc. There must be method to your approach. You have to ask, “Why am I building this, where are my customers and will this help me get closer to my customers?”
Click here to Book
Social media became the buzz word in 2009 and this continues well into 2010. The corporate world (with a number of RARE exceptions) tend to make little if any money out of social media simply because they view social media as a channel in isolation. For example, the process of optimising your website can be significantly enhanced by the use of social media platforms.
Directing the right customer (or prospect) to your business can be significantly enhanced by the right combination of channels, only one of which is social media. This is what you will learn at the 1 day seminar on social media. The digital marketing training course in Dublin offers the latest approaches, thinking and techniques from Europe and the US.
It is also important to note that across all of our digital marketing training courses, we spend considerable time explaining what the digital channels are and are not. It is critical that candidates understand that a digital marketing training course is simply a process where we teach candidates what each of the key channels are and how these channels can be integrated into your business model or brand plan.
Book this course now
Course Content
The course includes all aspects of current thinking and application of social media training, including
- Blogging
- Podcasting
- RSS
- Social Networking
- Planning & Implementing online PR
- Online brand and reputation management
- Online brand loyalty – what is it ?
- Facebook (Social Media, Expectations)
- Twitter
Upon completion of this training course, participants will have an understanding of the essential concepts required to develop and integrate a social media strategy for their product or service in the online marketing world.
Lecturers
All of our lecturers are professionals in the Digital Marketing sector, running and delivering online marketing and social media campaigns. They base their training on their experiences and use real life examples and case studies throughout the face-to-face course.
Duration
1 Day Seminar – 9.30am to 5.150pm
Venue
Dublin, Ireland
Who Should Attend
The Social Media Training Course is targeted to those with responsibility for developing or implementing online/digital social and PR strategy, including senior management, marketing managers, communication specialists, webmasters and PR Managers or those who would like to a pursue a career in digital marketing.
Cost
€495.00 per person
Booking - click here
Read More
Tags: social media, social media training course
Posted in Main Category, Twitter, social networking training, social networks | No Comments »
Monday, January 25th, 2010
The Digital Marketing Institute is Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Training Administrator.
ROLE: Training Administrator
ROLE DESCRIPTION
- Co-ordinate all administrative activities for course attendees
- Telephone and email contact with attendees to complete application, booking and payment process
- Prepare course materials and folders for students
- Manage in-class Course Registration
- Maintain and update course website and Membership database
- Prepare and compile course marketing materials
- Issue invoices and follow up on payments
- Liaise with lecturers on class schedules and database
- Book travel and accommodation for lecturers
- Organise and manage training venues
SKILLS REQUIRED
- Well presented and professional with a flexible approach to work
- Excellent written and verbal communication skills
- Strong attention to detail
- Ability to work on own initiative and unsupervised
- Administrative Experience essential – minimum 2 years
- Excellent PC skills, particularly Microsoft Powerpoint, Excel, and Word
- Knowledge of basic HTML very desirable
- Knowledge of Graphics package very desirable (Photoshop, PaintShopPro etc)
- Good organisational skills and ability to meet deadlines
THE IDEAL INDIVIDUAL WILL
- Be an experienced administrator with a minimum of 2 years experience – ideally in a fast paced organisation
- Have a good level of business acumen, sound common sense and be able to demonstrate a genuine interest in the web industry
- Be massively driven to succeed, hugely self motivated, be using (on a daily basis) Social Media networks, have a clear grasp of everything online and also be able to administer all of our courses!
LOCATION: Dun Laoghaire – Dublin
HOW TO APPLY:
- Applications will only be accepted for this role by E-Mail.
- Please send your CV by email only to ian@digitalmarketinginstitute.ie
- Please note that at this stage in the process we are not able to take phone calls regarding this position
- At this time we do not require the service of Recruitment Agencies.
Read More
Posted in Email Marketing, Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, adwords, facebook, google analytics, social networks | No Comments »
Tuesday, November 10th, 2009
The Digital Marketing Institute Diploma course has always included Social Media Training modules, wherever we have run the online marketing training course.
Now, as a result of student feedback, we are now offering Social Media Training in Dublin as a stand alone course. The first of these courses takes place in the Radisson Blu Hotel in Dublin on December.
Details for this course are as follows:
- Date: Thursday 3rd December
- Duration: 1 Day
- Venue: Dublin
- Cost: €495.00
- Details: See Below
This 1 Day course introduces attendees to the various social media marketing platforms that are currently available. We also introduce attendees to the various Blogging platforms available. During the course of the day, we will set up a blog and also set up various social media accounts and steer the attendees through how to set up their own accounts online.
Click for more details
Read More
Tags: facebook training, social media, social media course, social media training course
Posted in Main Category, Search Engine Optimisation, Twitter, digital marketing institute, facebook, social networking training, social networks | No Comments »
Monday, September 28th, 2009
Digital Marketing Institute | Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Web Project Manager.
WebKitchen.ie | Established in 2004, Web Kitchen has fast become one of the leading e-business solution providers in Ireland.
ROLE: Web Project Manager
ROLE DESCRIPTION
WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction.
Responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development or maintenance updates of multiple Web sites and related projects.
You will be required to coordinate Web Development projects in a collaborative and distributed environment with designers, developers, sales team and clients.
You will be responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development of multiple Web sites
Prior hands-on experience with website design and development required.
Eye for detail, intimate familiarity with designing for industry web standards compliant sites, and good time-management abilities are the key for this position.
Strong interpersonal skills required to communicate with clients in order to understand their needs and then to transform conversations to action as it relates to changes to the designs and websites.
The ability to prioritize and multi-task successfully.
SKILLS REQUIRED
Excellent communication skills and the ability to manage multiple assignments are essential qualities necessary for success in this position.
1-3 years experience as a Project Manager
Ability to foster and maintain client relationships as well as multiple projects simultaneously
Online Marketing experience is a plus
Experience in website development
The ideal candidate does not need ot be a programmer but a working Knowledge of HTML, CSS, PHP, WordPress, FTP, image editing (Photoshop or equivalent) would be a plus
Expected Background
- Related experience in an online agency or web development company.
- Project Management experience
- Experience managing web application development projects
- Hands-on experience managing multiple projects
- Excellent communication, written and verbal skills
- Strong time management skills
- Highly motivated with keen ability to motivate others on team
- Skilled in building relationships with clients
- Good understanding of relevant technologies
- We seek bright, positive and flexible people who also:
- Act with the highest integrity and professionalism
- Take a creative approach to problem solving and strive for the best solution.
- Proactively seek out opportunities for growth
- Thrive in a team environment
- Express a strong interest in learning about our business model and our overall vision
LOCATION: Dunlaoghaire – Dublin
SALARY: Commensurate with Experience
HOW TO APPLY:
- Applications will only be accepted for this role by E-Mail.
- Please send your CV by email only to ian@digitalmarketinginstitute.ie
- Please note that at this stage in the process we are not able to take phone calls regarding this position
- At this time we do not require the service of Recruitment Agencies.
Read More
Posted in Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, online marketing study, social networks, webmasters, wordtracker | No Comments »
Tags: deloitte, facebook, social networks, twitter
Posted in FAQ, Technology, Twitter, facebook, social networks | No Comments »
|
RSS
