Digital Marketing Institute

Facebook Targeting allows you to reach your audience by enabling you to target potential customers by Gender, Likes & Interests, Age and other targeting filters.

Facebook has recently enhanced this feature by offering “broad match” for age targeting.  This means that you can deliver your ad to potential customers just slightly outside of your target age range for less than what it would cost to serve the ad to people within your target range. In addition to getting what might be a good deal on these extra clicks and impressions, you can also increase your opportunity to reach more customers. Before broadened age targeting, choosing to target your ad to people aged 24 – 35, say, meant your ad would have only been shown to people precisely within that age range. But isn’t someone who’s 36 and interested in your ad just as valuable as a 35-year-old.  Hence the  expanded offering.

To update you ad settings, to include  broad match for age targeting, go to the Facebook Ad Manager and

• Go to the Settings
• Click on the “Update” button at the bottom of the page

To include broad match settings in new ads,

• Click on Create an Ad
• In Targeting, leave the “Exact Match” box unchecked

For more information, visit the Facebook Ads FAQ section

The following comments have been posted at the following page - please read the full discussion to get the background.

http://www.mulley.net/2010/08/11/digital-marketing-diplomas-and-fetac/

We founded the Digital Marketing Institute a few years ago because, at that time, there was no formal education being delivered in Ireland in the area of digital marketing and we were struggling to find suitably qualified people. We started with what we call the Professional Diploma in Digital Marketing. We since launched the Postgraduate Diploma in Digital Marketing to deliver further in depth practitioner led training in Ireland. I am therefore honestly delighted to see DCU following suit and launching its own postgraduate program and the IIA coming to the party with a course similar to our professional diploma. It means that the digital marketing sector is now starting to come of age, which is fantastic.

I believe that there is a role for both private and university sector in this debate and in the education of our workforce, hopefully ensuring that Ireland can strive towards global leadership in the digital marketing sector.

While Universities may “work with” or “link to” industry, we are industry. The people who come through our courses interact directly with some of the primary practitioners and influencers in the Irish digital marketing sector.

There are a number of excellent companies and individuals in Ireland currently offering exceptional training in various aspects of digital marketing that prepare professionals to deliver added value to their business. A few examples include Damian Mullley (Online PR), RingJohn.com (SEO and PPC), Krishna De (Social Media), Praxis (SEO, etc), and Dublin City University (Diploma in Digital Marketing). And of course, I would like to think that we in the Digital Marketing Institute deliver a number of courses that also help people understand and implement digital marketing in and for their organisation.

The value of accreditation lies in the ability to get a job as a result of doing the particular course, which is ultimately dependent on the employer. Over 1,000 individuals and companies have attended our Professional Diploma – accreditation has neither stopped people attending nor has it stopped employers hiring graduates of our programmes. The bottom line is that if one needs accreditation (ie letters for the CV), then one needs to take an accredited course. However, if one needs to learn a very practical subject from some of the leading experts in the digital marketing industry in Ireland, then seek out those experts where ever they are.

Anthony

Just a final note about the webinar that we are hosting this morning at 11.30.

During this short presentation, you will find out about the Postgraduate in Digital Marketing that is being offered by the Digital Marketing Institute.

We will be discussion the details of the  Diploma, what you can expect to learn, the logistics, dates and times, etc.

Click here to register

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