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We are Hiring: Web Project Manager

Monday, September 28th, 2009

Digital Marketing Institute | Ireland’s leading provider of training and certification in all aspects of online Marketing. Our Organisation is expanding both in Ireland and overseas and we require a Web Project Manager.

WebKitchen.ie | Established in 2004, Web Kitchen has fast become one of the leading e-business solution providers in Ireland.

ROLE: Web Project Manager

ROLE DESCRIPTION

WebKitchen.ie & the Digital Marketing Institute.ie currently have a position available for a motivated project manager with the ability to manage multiple clients, programmers and projects simultaneously. As project manager you will handle all client relations for the project. You will develop timelines and manage programmers to see projects from start to completion and ensure client satisfaction.

Responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development or maintenance updates of multiple Web sites and related projects.

You will be required to coordinate Web Development projects in a collaborative and distributed environment with designers, developers, sales team and clients.

You will be responsible for gathering requirements and scoping projects, communicating with client and internal development teams, and overseeing the development of multiple Web sites

Prior hands-on experience with website design and development required.
Eye for detail, intimate familiarity with designing for industry web standards compliant sites, and good time-management abilities are the key for this position.

Strong interpersonal skills required to communicate with clients in order to understand their needs and then to transform conversations to action as it relates to changes to the designs and websites.

The ability to prioritize and multi-task successfully.

SKILLS REQUIRED

Excellent communication skills and the ability to manage multiple assignments are essential qualities necessary for success in this position.

1-3 years experience as a Project Manager

Ability to foster and maintain client relationships as well as multiple projects simultaneously

Online Marketing experience is a plus

Experience in website development

The ideal candidate does not need ot be a programmer but a working Knowledge of HTML, CSS, PHP, WordPress, FTP, image editing (Photoshop or equivalent) would be a plus

Expected Background

  • Related experience in an online agency or web development company.
  • Project Management experience
  • Experience managing web application development projects
  • Hands-on experience managing multiple projects
  • Excellent communication, written and verbal skills
  • Strong time management skills
  • Highly motivated with keen ability to motivate others on team
  • Skilled in building relationships with clients
  • Good understanding of relevant technologies
  • We seek bright, positive and flexible people who also:
    • Act with the highest integrity and professionalism
    • Take a creative approach to problem solving and strive for the best solution.
    • Proactively seek out opportunities for growth
    • Thrive in a team environment
    • Express a strong interest in learning about our business model and our overall vision

LOCATION: Dunlaoghaire – Dublin

SALARY: Commensurate with Experience

HOW TO APPLY:

  • Applications will only be accepted for this role by E-Mail.
  • Please send your CV by email only to ian@digitalmarketinginstitute.ie
  • Please note that at this stage in the process we are not able to take phone calls regarding this position
  • At this time we do not require the service of Recruitment Agencies.
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Posted in Online Marketing, SEO, Search Engine Optimisation, Sitemaps, Technology, Twitter, online marketing study, social networks, webmasters, wordtracker | No Comments »

Make Your Keywords Relevant and Boost CTR

Friday, June 5th, 2009

Getting your keywords right is an absolute must for a PPC campaign. The more relevant your keywords are, the more likely they are to get potential customers to click when searching for your products and services. Here are a few pointers to consider when researching and selecting keywords. Good research will have an impact on how many serious customers you reach.

Common Issues with Keyword Selection

  • Your potential customersuse  different language and therefore different words than you. You’re probably used to using the correct terms for your own product, but your customers may not be. Step outside of your own world and start to think like your customer.  They may well type in brand names when looking for products, like ‘Hoover’ when they mean ‘vacuum’ or ‘Kleenex’ when they mean ’tissue’.  They might also misspell words or use abbreviations and sometimes try other unexpected variations. Take , for instamce, “cllimate change” versus “global  warming”.  In many respects these means the same thing, but one  of these terms gets about 10 times the search volume that the other (I’ll let you figure which is which!)
  • Terminology changes with the times. As markets develop and  update, so too does the associated language. Words that were popular  when you did your first keyword research might not be quite so common now, so continue to do research for new and updated terms.  Remember, iPhone did not exist a few years ago!
  • Are your keywords too specific?  You can broaden your keyword list or match type to get more impressions, which is useful early on in a campaign. But it will also get you some less attractive clicks.  You should update and manage your advert copy to ensure that it is up to date and  relevant.   Try to attract customers who will be interested in what you’re selling.

 

Help with Keywords

Use the Google Keyword Tool to generate keywords that you have  not thought of (but people  are searching for).  Note also that there are a number of commercial keyword research tools (Wordtracker being one  of  the big ones).  Also, don’t forget that there are two other mjaor PPC products  - YSM and Microsoft adCenter - both of which have keyword research tools.

 

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Posted in FAQ, Keywords, Main Category, Online Marketing, SEO, adwords, wordtracker | No Comments »

Search Marketing World 2009

Wednesday, April 1st, 2009

We attended Search Marketing World 2009 in Dublin today.  This is a conference specifically for Search Marketing folks.  I spoke at 3 of the sessions:

  • Search Engine Marketing Fundamentals: The Need to Know
  • Keyword Research for Killer PPC Ads
  • Keep SEO in Mind: Search-Friendly Web Design

The first session was attended by about 50 folks and we covered the basics of SEO.

The second session was moderated by Aisling from Interactive Return and the other speaker with Ian Howie who  was representing Wordtracker.  The interesting thing is that I thought that Wordtracker was just about gone as a tool.  But how wrong I was!!  They are alive and well and they appear to have a great product there.  During this session I spoke about the Google Keyword Tool (and wnet through a demo of the product) and then Ian discussed some of the new, cool things in Wordtracker.  You should have a look at it sometime.  Note that they are currently in Beta for the new version.

I met Ken McGaffin, the Chief Marketing Officer for Wordtacker – he contributed to the session and appears keen to extend the beta program, so if you are interested, then I am sure you can contect him at support@wordtracker.com. I am afriad that I did not manage to get a video from the conference yet (it is not over yet!), but I have found an interview with Ken on YouTube, so here you go …

The third session that I did was a follow up to the first.  I found out last night that I was giving this session as the guy scheduled to give  it couldn’t make it!

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Posted in Main Category, Online Marketing, Search Engine Optimisation, Technology, wordtracker | No Comments »

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