Professional Diploma Online

Course Overview

Digital Marketing is now the most important sales and marketing channels available to business.

Organisations of all sizes are coming to terms with the impact of the internet on their business.  This course, the only one designed and developed by seasoned marketers, will enable you to understand how to take advantage of this fast evolving digital world and will help you to create a focused digital marketing strategy.

Exclusively designed by marketers for marketers, this is the only course available carrying the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Your lecturers include the very best digital practitioners from across Ireland and the UK.  This course is accredited by the Digital Marketing Institute, the established leader in digital marketing executive education, and we are currently waiting for the confirmation of accreditation from the SQA.

This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners.  By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation.  You will understand how to use the internet as an effective marketing channel.

Click here (or on the image) to view of demo of how the course is delivered online.

Objectives & Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

This online training experience will help you to:

• get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of your marketing strategy
• plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns.
• integrate your digital marketing plans and efforts into your marketing strategy
• drive new visitor traffic to your web site while improving online conversion rates
• understand how digital marketing can help you grow your business, domestically and internationally
• create and develop effective and targeted email marketing campaigns that aligns with your business goals
• identify various online applications and resources that can help build effective and profitable web sites.
• Measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing
• discover how to best develop and retain customers

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma from both Digital Marketing Institute and FETAC.

Key Benefits

Who Should Attend?

Anyone responsible for developing or implementing your organisation’s online strategy. We have trained over two thousand people:

• Professionals who need to understand Digital Marketing or get more out of their Digital channels
• Marketeers who want to fast-track their career or improve their position in the market-place
• Small business owners who need to maximise online channels for growing their business
• Students who want to upskill in Digital Marketing

Course Details

Questions?

For any queries please contact us on 020 3286 3231 or info@digitalmarketinginstitute.co.uk

Why choose to study with the Digital Marketing Institute?

• Our lecturers are Digital Marketing Industry Experts and leaders in their field
• Our syllabus is driven by what is working in industry right now
• We cover more Digital Marketing Channels in more depth
• Learning is practical and workshop driven
• When you study with us you join a Digital Community