Leading the way. Meet our lecturers.

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Joanne Casey

Omnicom Media Group

Joanne currently holds the position of Head of Search and Analytics at Omnicom Media Group and has over 5 years experience managing online marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling and website analytics and usability.

She has executed and managed large scale pay-per-click and search engine optimization campaigns, combined with the integration of analytics and usability across a variation of industries. Joanne has worked with a number of high profile clients including TV3, Anglo Irish Bank, Trader Media Group, Betfair, Carzone, Tourism Ireland, O2, Vodafone, P & G and Kraft and prior to entering the digital field, she worked for Siemens in Germany developing international corporate communication strategies.

Joanne is currently building the first SEMPO working group in Ireland and is a regular presenter and experienced trainer having developed customized training schemes for a range of clients including Ireland’s County Enterprise Boards, Zurich, Eircom, Tourism Ireland and An Post.

She is Google AdWords and Analytics Qualified and has a particular interest in ensuring clients get the best return-on–investment from offline and online campaigns using analytics to integrate, evaluate and optimize performance.

Topics Covered

• Pay Per Click Marketing
• Web Analytics
• Google AdWords Advanced
• Google Analytics Advanced