Digital Marketing Institute

"I thought the course was great thanks - and I am definitely putting it all to work. Have set up adwords, analytics and working on SEO. Have just set up a blog and linked in and now looking at Twitter - so keeping busy really!"

Victoria Jamison, Marketing Programme Manager
Fineos

"Wonderful course with excellent lecturers who communicated their area of expertise with enthusiasm and constantly used real world examples to explain items in detail. I'm from a financial background with limited exposure to marketing and I found the course very interesting and I am recommending it to my colleagues. "

John Moore, Company Owner
RLD Business Solutions Ltd

"Upon completion I was very happy with myself. I learned loads. Admittedly there were parts of the course that were not particularly relevant to me e.g. affiliate marketing and display advertising but I do still feel it is important to understand how they work.

Did I mention I loved it?

I loved it.

It was a great opportunity to pick the brains of experts like Martin Murray and Anthony Quigley. I found the modules relating to SEO, adwords, analytics, interactive design and email marketing hugely informative and relevant. I have incorporated many facets from these modules into our daily business practices. Shenda Loughnane also gave a very practical lecture on display advertising. Unfortunately I missed Krishna De’s lectures on social media marketing but by all accounts it went very well.

There were a couple of modules along the way that did feel a bit like a sales pitch but I guess that is only to be expected due to the fact that it is being presented BY industry professionals FOR a group of people that want to promote their business or organisation online.

In general all the lecturers were great. The only major quibble I had was one announced one night that he doesn’t bother with his own online presence at all as the quality of sales leads that come in from his own website are poor. I felt in that throwaway statement he had, in essence, undermined the whole point of the course!"

Rita Tobin, Sales Director
T2

"Having already obtained significant knowledge and experience working in the digital environment I had high expectations for the Diploma in Digital Marketing but both myself and Robyn (marketing director) found the course to surpass our expectations and featured some of the most knowledgeable experts in the industry today. While we both found the course to be extremely intense it was always enjoyable and always informative, we both feel empowered to now drive our digital marketing strategy for Champion Sports."

Ken Kennedy, Web Manager
Champion Sports