The Digital Marketing Institute is pleased to announce a new £1.6m deal with the London School of Marketing – bringing our programmes to three of the top colleges and universities in London.
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Rumours are circling this week that Yahoo is in the final stages of acquiring blogging site, Tumblr – in a deal rumoured to be worth as much as $1billion.
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The Go ON UK Digital Skills Alliance has announced a £15m investment from the Big Lottery Fund this week. The grant will go towards educating the 16million Britons who say they lack confidence in using ‘digital tools’, and 7.4million who have never been online.
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New research has revealed that the most active 1% of Twitter users are responsible for 20% of Twitter’s overall content.
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Samsung has announced plans to introduce fifth generation, or 5G, wireless connections to the market by 2020.
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A new digital advertising campaign is making clever use of common misspellings in Google searches.
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Earlier this week, we looked at some of the worst social media crises experienced by brands over the past year. Today we’re looking at some examples of businesses that got it right when disaster struck.
Continue readingYahoo released their 2013 first quarter figures last night, revealing incremental improvements that failed to meet analysts’ forecasts. Despite an increase in search revenue, shares in the company dropped by as much as 4% last night due to a ...
Continue readingAhead of our breakfast seminar, “Social Media Can Kill Your Reputation”, next week, we’re looking at some of the social media crises that have terrified digital marketers the world over in the past year. Below are examples of three ...
Continue readingTheo Levitt is right that creativity is thinking up new things whilst innovation is doing new things. However Watts Humphrey is more right when he reminds us that innovation is the process of turning ideas into manufacturable and marketable fo...
Continue readingTen years ago, online advertising spend stood at £200 million in the UK. The Internet Advertising Bureau UK announced this morning that in 2012, this figure passed the £5 billion mark. A significant amount of this growth happened in the...
Continue readingThe average digital marketing professional has a high level of job satisfaction – but plans to change jobs within the next two years. That’s according to a recent Digiday survey of 600 people working in the industry. 51% of respondents ...
Continue reading“Today we’re finally going to talk about that Facebook phone,” Mark Zuckerberg announced at yesterday’s event in California. “More accurately, we’re going to talk about how you can turn your phone into a Facebook p...
Continue readingAdding Social Sharing Buttons into your email marketing campaigns have click through rates of up to 150% higher than those without. This is according to a new piece of research by GetResponse (an Email Marketing company) According to the stud...
Continue readingToday marks the 40th anniversary of the first ever call made on a mobile phone. Standing nine inches tall with 35 minutes of battery life for every 10 hours of charging, the Motorola DynaTAC was an unprecedented invention that changed the course...
Continue readingGoogle has launched a new tool to help marketers measure the ROI of their mobile campaigns. Designed to help fill the gaps in Google Analytics’ mobile measurement, the Full Value of Mobile Calculator evaluates your mobile activity and computes ...
Continue reading‘Showrooming’ – the practice of browsing for products in-store before purchasing them online – is hurting retailers for obvious reasons. Business owners are struggling to come up with ways to counteract the growing trend, and ...
Continue readingYahoo announced the acquisition of news summary app, Summly yesterday. An impressive piece of mobile technology, it is bound to have interesting implications for Yahoo’s direction – but that’s not why the story has received extensiv...
Continue readingIf you are using Pinterest you will know how important great images in your blog and web pages are to encourage sharing of your content by visitors to your site. This is sometimes a challenge for those of us who are offering services rather than beauti...
Continue readingWe are delighted to announce the creation of ten new jobs and the opening of our London office this month. The new positions, across both our Dublin & London teams, form part of the 39 people we plan to recruit by mid-2014. The jobs inclu...
Continue readingI was the chairperson for the recent Sunday Business Post Digital Media & Marketing Summit 2013. This event took place in Dublin and we had a range of local and international speakers. It was a lively day of wide-ranging views and extensive discu...
Continue readingIf you are looking to attract more customers to your business, there is no question that referrals and word of mouth marketing online and offline is extremely powerful and if you do that through connecting to key influencers of your ideal clients you w...
Continue readingOne of the areas that I consistently get asked about from clients is the difference between inbound and outbound marketing. Marketers and communicators have difficulties differentiating between the two concepts and how to take advantage of inbound ma...
Continue readingThe simplest way of describing Pinterest is as follows: Imagine having a large noticeboard inside the door of your work. As staff come in with interesting stuff (usually, but not limited to) photo’s. They stick them (or pin them) to the...
Continue readingFew who have watched Pacino’s acting masterclass playing Tony D’Amato in Any Given Sunday will be unmoved by his half time team talk. “It’s the six inches in front of your face, gentlemen. Life is a game of inche...
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