Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign
When it comes to launching a car these days, it’s really hard to stand out from the crowd in terms of marketing campaigns but the launch of the new Volkswagen Beetle is anything but ordinary. A new series of augmented reality billboards bring the car to life on both smartphones and tablets around the world as consumers get an unexpected level of engagement with the new car.
Volkswagen say in the video that launches the campaign that the “advertising should always be as innovative as the car itself” and there is no doubt that they have hit the nail on the head with this particular launch. Although it is smart making the most out of billboards and adding an online element to them, you do have to wonder how many people are actually going to pull out their phones or tablets and actually engage with the campaign.
Sometimes these campaigns look much better in a video than they do in real life but at the same time, you have to take your hat off to them for trying something different. One of the most iconic cars ever made has been given a new lease of life with this campaign.